Higher Bonus for a Client Segment in IZI

Higher Bonus for a Client Segment in IZI

Students get 15% instead of the standard 5%. Corporate clients under a deal get their own rate. Any group you want to reward differently can have an elevated top-up bonus. In IZI, this takes two components: a player group (who gets special treatment) and an automation rule (automatically applies the elevated bonus when a group member tops up their balance).

This walkthrough uses “Students” as the example. The same mechanics work for any segment: corporate clients, tournament participants, regular visitors on specific days, or any group you define.

For a full overview of loyalty tools, see Loyalty Overview. For a complete breakdown of all available building blocks, see Loyalty Building Blocks.

What to know before you start

Group assignment is manual. There is no automated way to detect a student or a night-gamer — the system has no document verification and no session-start-time condition in automation rules. Build your initial list yourself; update it manually as needed.

Night segment is manual-only. Automation conditions include no time-of-day variable. If you want to reward late-night gamers, identify them based on your knowledge and assign the group by hand.

Multiple segments mean stacking bonuses. If a client is in both “Students” and “VIP”, both rules fire and they receive both bonuses. This may be intentional — or not. The guard section below explains how to prevent stacking.

Groups are operator-only. Clients cannot see their group name in the app — only the bonus amount credited to their account.

Step 1. Create the group

Club → Settings → Player Groups → Add group.

Name it “Students” (or whatever fits your use case). The name is visible only to operators in the CRM.

Step 2. Assign clients to the group

Open each eligible client’s card in the CRM and add them to the “Students” group. Do this for your initial list at launch.

Going forward, add new clients manually — for example, when they present a student ID at reception.

Step 3. Create the automation rule

Organization → Marketing → Automation → create a rule:

• Name: “Student bonus” (or a descriptive label)
• Event: “Balance topped up”
• Condition: “User groups” includes “Students”
• Action: “Add bonus” → formula {{topupAmountMajor}} * 0.15

The formula {{topupAmountMajor}} * 0.15 means 15% of the top-up amount. Adjust the multiplier as needed: 0.10 = 10%, 0.20 = 20%, 0.05 = 5%. For more on formulas, see How to set bonus percentage.

Save the rule and confirm the “Rule active” toggle is on.

Cashback ladder: different percentage per group

A higher top-up bonus is essentially cashback: the client puts money on their balance and part of it comes back instantly as bonuses. Note: the return goes to the bonus balance — it can only be spent inside the club, not withdrawn as cash. This mechanic is convenient for building a ladder: the more valuable the group, the higher the cashback percentage.

The principle is simple — one automation rule per group. All on the “Balance topped up” event, differing only in the group in the condition and the multiplier in the formula.

Illustrative ladder — substitute your own percentages based on your club’s economics:

Group	Cashback	Formula
Standard	2%	{{topupAmountMajor}} * 0.02
Silver	3%	{{topupAmountMajor}} * 0.03
Gold	5%	{{topupAmountMajor}} * 0.05
VIP	7%	{{topupAmountMajor}} * 0.07
Important	10%	{{topupAmountMajor}} * 0.10

Each rule has the same structure: event “Balance topped up”, condition “User groups” includes the target group, action “Add bonus” with the formula from the table.

How it works in practice. A client from the VIP group tops up their balance by 1000:

• the “VIP” rule fires — the “User groups includes VIP” condition is met;
• the formula computes 1000 * 0.07 = 70;
• the client receives 70 bonuses on their bonus balance.

Keep the ladder steps mutually exclusive. If a client ends up in several ladder groups at once, multiple rules fire and cashback stacks (e.g. 7% + 10% = 17%). To avoid this, keep each client in exactly one of Standard / Silver / Gold / VIP / Important. That is simpler than adding exclusion conditions to every rule — but if groups can overlap, use the guard condition below.

Optional: guard against stacking bonuses

If a client can belong to multiple segment groups, add a guard condition to prevent bonuses from stacking unintentionally. In each rule, add a second condition:

“User groups” does not include “VIP”

Now the student bonus rule will not fire for clients who are already in the VIP group — the two are mutually exclusive. Decide deliberately: do you want stacking or exclusion?

Verification

Open Analytics → Top-up Bonus. The rule breakdown table should show your rule as a separate row after the first qualifying top-up occurs.

If the row doesn’t appear, check:

1. The client is actually added to the “Students” group.
2. The “Rule active” toggle is on.
3. The top-up occurred after the rule was created.

Measuring impact

Track two metrics filtered to the “Students” group in Analytics → Clients, comparing 30 days before and after launch:

1. Top-up frequency — did the segment top up more often after the elevated bonus was introduced?
2. Average top-up amount — are amounts growing, especially toward higher bonus thresholds if you use tiered top-up rules?

Compare against the non-student portion of your base over the same period to isolate the segment bonus effect.

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Related

• Tiered Loyalty Program
• VIP Program
• Loyalty Discount for Regulars
• How to set bonus percentage
• Loyalty Overview