Loyalty Discount for Regular Clients by Spend
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Loyalty Discount for Regular Clients by Spend
Section titled “Loyalty Discount for Regular Clients by Spend”A client who has spent several times the club average on sessions and purchases is already a regular. Rewarding them with a discount — not for topping up, but for actually spending — is a straightforward and honest form of loyalty recognition. In IZI, this is built in three steps: create a “Regulars” group, set up an automation rule that moves clients into the group when they hit a spend threshold, and attach a tariff discount to that group.
The result: a client plays, their cumulative spend grows, they cross the threshold and join “Regulars” — and from that point, every session is automatically discounted at checkout.
For a full overview of loyalty tools, see Loyalty Overview. For a multi-level system (Bronze / Silver / Regulars), see Tiered Loyalty Program.
Important context before you start
Section titled “Important context before you start”“Total spent” ≠ top-ups. The metric counts money actually spent on gaming time and purchases — not the balance sitting in a gaming wallet. A client who topped up 10,000 but used only 3,000 on sessions has a Total spent of 3,000. This is a reliable measure of real engagement, not wallet size.
Discounts are percentage-only. The Discounts section has a single Percentage field. Fixed-amount discounts through player groups are not supported.
Spend is tracked per club. If you operate multiple clubs, configure rules independently for each location. Spend does not aggregate across clubs.
Status is visible to operators only. Clients see their balance in the app, not their group name or progress toward the next level.
Step 1. Create the “Regulars” group
Section titled “Step 1. Create the “Regulars” group”Club → Settings → Player Groups → Add group.
Name it “Regulars” — or “Loyals”, “Top Clients”, anything that makes sense to your team.
Step 2. Create the automation rule for group assignment
Section titled “Step 2. Create the automation rule for group assignment”Organization → Marketing → Automation → create a rule:
- Name: “Assign Regulars group”
- Event: “Session ended”
- Condition 1: “Total spent” ≥
<your threshold> - Condition 2 (required guard): “User groups” does not include “Regulars”
- Action 1: “Assign group” → “Regulars”
- Action 2 (optional): “Send push” — e.g. “You’ve reached Regular status — a 10% discount on all tariffs is now active.”
Why the guard is required. Without “does not include Regulars”, the rule fires at every completed session where spend is above the threshold — the client is re-assigned and re-notified on every single visit. The guard fixes this: once “Regulars” is in their groups, the condition fails and the rule skips.
Choosing your threshold
Section titled “Choosing your threshold”Set the threshold in your local currency’s major units — enter the number directly in the condition field (e.g. 500 for 500 AED or 500 rubles). A parametric approach:
Take the median “Total spent” over 90 days across your active client base — call it M. Example ranges:
| Segment width | Threshold |
|---|---|
| Broad (wider net) | M × 2–3 |
| Strict (true regulars) | M × 5–8 |
At M = 500: broad threshold is 1,000–1,500; strict is 2,500–4,000. Find your M in Analytics → Clients.
Step 3. Attach a discount to the “Regulars” group
Section titled “Step 3. Attach a discount to the “Regulars” group”Club → Settings → Discounts → Add discount.
- In the Groups field, select “Regulars”.
- In the Percentage field, enter the discount rate — e.g. 10.
- Select the tariffs or categories the discount applies to.
- Save.
The discount is applied automatically at checkout for every client in the “Regulars” group. For a bar or shop discount, create a second rule in Discounts for products with the same group.
Verification
Section titled “Verification”- In Analytics → Clients, find a client whose “Total spent” exceeds your threshold.
- If they’re not yet in “Regulars”, wait for their next session — the rule fires on the “Session ended” event.
- In Marketing → Automation, the rule’s activation counter should increment after the session.
Measuring impact
Section titled “Measuring impact”After 60–90 days, filter to the “Regulars” group in Analytics → Clients:
- Retention — what percentage of the group is still active. Should be meaningfully higher than the base average.
- Visit frequency — did it change after status was assigned?
- Quarterly churn — how many from the group stopped coming. Target: under 10%.
Compare against the equivalent period before launch to isolate the discount effect.
Related
Section titled “Related”Sık sorulan sorular
Does 'Total spent' count top-ups or actual spending?
Actual spending only — gaming time and bar or shop purchases. Top-ups are not counted. A client who topped up 10,000 but spent 3,000 on sessions and purchases has a Total spent of 3,000.
Why is the 'does not include Regulars' condition required in the automation rule?
Without it, the rule fires on every session completed after the threshold is crossed — the client gets re-assigned and re-notified on every single visit. The guard stops this: once the client is in the Regulars group, the 'does not include' condition fails and the rule no longer fires.
Can the discount be a fixed amount instead of a percentage?
No. The Discounts section supports only a Percentage field (integer 0–100). Fixed monetary discounts through player groups are not available.
Is spend tracked per club or across the whole network?
Per club only. A client with 2,000 spent in club A and 2,000 in club B has not reached a 3,000 threshold in either location. Rules must be configured separately for each club.
How do I handle clients who already exceeded the threshold before the rule was created?
Automation rules only fire on new events going forward. For clients who already qualify, assign them to the Regulars group manually once at launch. The system then handles new entrants automatically.
Can a client receive both the Regulars discount and a VIP bonus simultaneously?
Yes. Discounts and automation rules operate independently. A client can belong to multiple groups and receive multiple benefits. Monitor the combined cost to make sure it stays within your margin.