Client Segments

Client Segments

Segmentation divides your client base into groups that share a behaviour or characteristic — frequency of visits, recency, spend level, group tag. Working with segments is more efficient than client-by-client management, especially for clubs with hundreds of registered players.

Segment types

Behaviour-based (automatic)

IZI tracks session and transaction data and can identify segments like:

Segment	Definition
New	Registered within the last 30 days
Regular	3+ visits per month
At-risk	No visit in the last 30 days, was previously regular
Dormant	No visit in 60+ days
High-spend	Top quartile by monthly spend

These update automatically as data changes.

Group tags (manual)

Admins assign group tags to clients manually or in bulk: Student, VIP, Corporate, Staff. These control tariff access and discount eligibility. See player groups.

Viewing and filtering segments

In Clients, use the filter panel to narrow by:

• Visit frequency (visits per period)
• Last visit date
• Total spend (all time or per period)
• Group tag
• Registration date
• Balance status

The filtered view shows all matching clients. Select all → apply group tag or export.

Using segments in practice

Retention — identify At-risk clients and offer a re-engagement bonus. See reactivate dormant clients.

Upsell — identify Regular clients who always buy 1-hour tariffs. Target them with a multipass offer. See sell multipass.

Loyalty program — promote top-spend clients to VIP group tag, unlocking premium tariffs. See loyalty tiers.

See also

• Clients overview
• Player groups
• Client history