Segmented Broadcasts in IZI: Sending Notifications to the Right Group

Segmented Broadcasts in IZI

A segmented broadcast in IZI is a notification that only a needed portion of the database receives — not every client. Implemented through automation rules: a group condition filters recipients, the “Send notification” action delivers the message. Works through the IZI mobile app — no SMS or external mailing services.

Segmentation Logic in IZI

In IZI, segmentation = client groups. A client belongs to one or more groups. A group can be a rank (Bronze/Silver/Gold), a behavioral segment (VIP, Newcomers, Students), or a temporary tag (promotion participants, dormant clients).

An automation rule filters by group through a condition:

• “Client group = VIP” → notification to VIP clients only
• “Client group = Gold” → only Gold-rank clients
• “Client group ≠ Blacklist” → everyone except blocked clients

Multiple conditions are combined via AND or OR, enabling complex combinations.

Step 1 — Define the Segment

Before creating the rule, decide who you’re sending to and why.

Typical segments for broadcasts:

Segment	Group in IZI	Typical Scenario
High-value clients	Gold / VIP	Exclusive access, personal offers
Regulars without decline	Silver	Motivation to grow to Gold
Newcomers (under 30 days)	Newcomers	Engagement, program explanation
Students	Students	Weekday promotions
Promotion participants	Temporary group	Reminder of promotion terms

If the needed segment doesn’t exist as a group yet — first create the group and populate it with clients (manually or via automation). How groups work → Client Base in IZI.

Step 2 — Estimate the Audience

There is no direct “audience preview” before launch — but reach can be estimated manually.

Navigate: Clients → filter by the target group → see the count in the list header. This is the maximum reach. Actual reach will be lower — some clients don’t have the IZI app or have notifications disabled.

Guideline for app-using client share: depends on the club, typically 30–60% of the active base. Higher if the mobile app is actively promoted.

Step 3 — Create a Segmented Broadcast Rule

Navigate: Automation → Create Rule.

Example: Promotional Notification for VIP

Task: notify VIP clients of a special weekend offer.

Element	Setting
Name	”VIP weekend promotion — notification”
Trigger event	Session ended
Condition 1	Client group = VIP
Action	Send notification
Title	”VIP only: weekend bonus”
Message	”This weekend — double bonus on top-up for you. Come in!”

Note

The “Session ended” event means the notification will reach VIP clients after every visit while the rule is active. For a one-time broadcast, disable the rule after the required wave of clients has received it, or use a narrower condition.

Example: Motivating Silver Clients Toward Gold

Task: remind Silver-rank clients how many hours remain until Gold.

Element	Setting
Name	”Silver → progress toward Gold”
Trigger event	Session ended
Condition 1	Client group = Silver
Condition 2	Hours played ≥ 35 (i.e., <15 remaining until Gold)
Action	Send notification
Title	”So close to Gold!”
Message	”You’re almost at Gold rank. Keep visiting — you’re nearly there!”

Example: Reminding Newcomers About the Program

Task: tell clients in their first month about the bonus system.

Element	Setting
Name	”Newcomers — about the bonus program”
Trigger event	Session ended
Condition 1	Session count = 3 (third session)
Action	Send notification
Title	”Know about bonuses?”
Message	”Top up your balance — earn bonuses. The more you top up, the higher the percentage.”

No group condition is used here — filtering by session count instead. This is also a form of segmentation: “clients on their third session.”

Step 4 — Launch the Campaign

After configuring the rule, enable the “Rule active” toggle and save.

For a temporary campaign:

1. Enable the rule on the promotion start day
2. Disable the rule when the campaign should end
3. Don’t delete it — it’ll be useful next time

Step 5 — Measure Results

Open the rule → History tab. You can see:

• How many times the rule executed in a period (entries with “Completed” status)
• For which clients
• When exactly

“Read/unread” statistics are not available in the current version. An indirect measure of campaign effectiveness: growth in top-ups or visits from the target segment during and after the campaign period.

Segmentation Without a Group: Filter by Metrics

Sometimes the needed segment doesn’t exist as a ready group. Filtering directly through rule conditions is possible:

I Want to Send To	Rule Condition
Clients with balance below 100	Gaming balance < 100
Those who played more than 20 hours	Hours played ≥ 20
Those who spent above a certain amount	Amount spent ≥ N

Combine conditions to match your scenario.

Managing Multiple Campaigns

With multiple active notification rules, a client may receive several messages per visit. Monitor overlaps:

1. Open the automation list — see all active rules with a “Send notification” action
2. For each client segment, estimate how many notifications they can receive per session
3. If more than 1–2 — revisit conditions or frequency

More on spam prevention → Automation Best Practices.

Typical Mistakes

Mistake	Consequence	Solution
No group condition	Notification goes to the entire database	Add “Client group = …” condition
Rule not disabled after promotion	Clients receive outdated offers	Disable temporary rules after campaign ends
Condition too broad	Notification fires too often	Add additional conditions to narrow the audience
No clients in the group	Zero reach	Check group population before launching

See Also

• Push Notifications: Campaign Setup
• Triggered Messages: Welcome, Churn, Reactivation
• Anti-Churn Automation
• Automation Best Practices
• Client Base in IZI