Loyalty Program for Your Gaming Club

Loyalty Program for Your Gaming Club

IZI has no “enable loyalty program” button. Instead it offers a constructor made of three real tools: player groups, automations, and group discounts. Combine them and customers automatically move up tiers based on accumulated hours or spend, receive discounts at the register, and earn enhanced top-up bonuses. You set your own thresholds, tier names, and privileges — no pre-packaged scheme to adapt your club around.

This works for any model: a classic three-tier Bronze/Silver/Gold system, a VIP program for your best customers, student discounts, corporate rates, or enhanced bonuses for regular players — all from the same set of tools.

The Three Building Blocks

Each tool lives in its own CRM section and does a specific job. A loyalty program is always a combination of these.

Player Groups

Club → Settings → Player Groups

A group is a label on a customer. One customer can be in multiple groups simultaneously. You create groups with any names: Silver, Gold, VIP, Students, Corporate — IZI does not dictate structure or tier count.

Groups play three roles in a loyalty program: they define tiers, act as conditions in automations (“only if the customer is in the Students group”), and serve as discount targets (“15% discount for Gold members only”).

Automations

Organisation → Marketing → Automation

A rule in the format “event → condition → action”. Fires without administrator involvement.

Available triggers: “Session ended”, “Balance topped up”, “Order paid”, “Group assigned”. Conditions check the customer’s accumulated stats at that club: “Play time (sec)”, “Total spent”, “Session count”, “User groups”. Actions: “Assign group”, “Unassign group”, “Add bonus” (with formula), “Send push”.

Automations are how customers move to the next tier, receive a welcome bonus on their first top-up, and VIP customers automatically earn an enhanced top-up bonus.

Group Discounts

Club → Settings → Discounts

Create a discount rule, set the “Groups” field to the target tier group, and enter the “Percent”. The discount applies at the register automatically — as long as the customer is in that group, the cashier does not need to do anything manually.

Key limitation: percentage only (0–100%). Fixed-amount discounts are not supported through this mechanism.

Honest Limits

Know what the system currently cannot do before you build your program.

Customers cannot see their tier in the mobile app. The app displays gaming and bonus balances only. The tier label and progress to the next tier are visible only to the operator in CRM. Communicate upgrades via push notification from the automation or at the register — the discount applies automatically regardless, and customers will feel it in the price.

No automatic tier demotion for inactivity. Automations are event-driven — session, top-up, purchase, group change. There is no time-based scheduler. Tier decay for inactivity requires manual intervention.

Accumulation is per club, not per network. Play time and spend are tracked per “customer + club” pair. If a customer plays at two of your clubs, their stats do not add up. Loyalty rules must be configured in each club separately.

Discounts are percentage only. A fixed monetary discount is not available through group discount rules.

Guides in This Section

Step-by-step instructions for each use case:

• How to Set Up a Loyalty Tier Program — full walkthrough: groups, promotion rules, discounts, and bonuses per tier
• VIP Program for Your Best Customers — how to identify top customers and give them special privileges
• Welcome Bonus for New Customers — how to grant a bonus on the first top-up and prevent re-firing
• Segment Bonuses (Students, Corporate) — enhanced bonuses for specific customer segments
• Discount for Regular Customers — automatic discount for customers who reach a spend threshold
• Rank System by Play Hours — tiers by accumulated hours: from newcomer to legend
• Building Blocks: Groups, Automations, Discounts — conceptual overview of the three tools and how they compose

Where to Start

If you are new to loyalty programs, start with the simplest possible setup: one tier, one threshold, one privilege.

Pull the average monthly play time of an active customer from Analytics — call it H hours. Set your first tier threshold at H × 3–5: meaningful enough to feel like an achievement, reachable within a few months of regular visits.

Three steps:

1. Create a “Regular” group in Player Groups.
2. Set up an automation: trigger “Session ended”, condition “Play time (sec)” ≥ your threshold in seconds, action “Assign group”.
3. Create a discount for that group in the Discounts section.

Verify the discount applies on a test customer by manually assigning them to the group and checking the register. Then add more tiers.

Full step-by-step walkthrough: How to Set Up a Loyalty Tier Program.