Product Sales Report — Overview
Product Sales Report — Overview
Section titled “Product Sales Report — Overview”The Product Report in IZI CRM gives you an instant read on bar and merchandise performance for any time period. Open it via Analytics → Product Report → Overview tab. You immediately see total product revenue, units sold, average product transaction value, and a category breakdown — all updating in real time as sales complete, with no need to close a shift first. To drill into individual items, go to the Products tab; to check stock levels, go to Warehouse; for a full log of arrivals and write-offs, see Movements.
Bar and merchandise revenue is a margin layer on top of gaming time: the number of seats caps your session revenue, but it does not cap what a player can spend on drinks, food, or accessories during that session. The Product Report shows how effectively your club converts gaming traffic into incremental revenue — and helps you catch losses from empty shelves or weak assortment before they accumulate.
What the Overview Tab Shows and How to Read It
Section titled “What the Overview Tab Shows and How to Read It”The Overview is the top-level view of the Product Report. It answers “how much did we earn on products this period?” and lets you spot anomalies without diving into individual item data.
Key Metrics
Section titled “Key Metrics”| Metric | What It Means | How to Use It |
|---|---|---|
| Product Revenue | Total revenue from bar and merchandise sales for the period | Compare week over week and against the same period last month |
| Units Sold | Total number of individual items sold | Measures sales activity independently of price changes |
| Avg. Product Transaction | Product revenue ÷ number of product transactions | Shows how much a customer typically adds to a session |
| Category Breakdown | Drinks / food / accessories and other groups | Reveals what drives sales and what is deadweight |
| Daily Trend | Chart of sales within the selected period | Find peak days and unexpected drops |
Product Revenue as a Share of Session AOV
Section titled “Product Revenue as a Share of Session AOV”Product sales are part of your club’s overall AOV — the average total revenue per completed gaming session. You can see session AOV in the Shift Report or in session metrics. The product contribution to AOV is parametric: if your baseline gaming session value is X, a well-run bar typically adds 0.1×X to 0.3×X per session. Use this as a diagnostic benchmark — if your bar is consistently below 0.05×X per session, the problem is usually not lack of demand but rather an assortment or visibility gap.
Why Bar Revenue Matters for Club Economics
Section titled “Why Bar Revenue Matters for Club Economics”Gaming time is a fixed-capacity resource bounded by seats and operating hours. Bar and merchandise are not. Every player spending two or more hours in the club is a potential buyer of a drink, snack, or accessory — and that purchase has no marginal seat cost attached to it.
What Drives Product Revenue
Section titled “What Drives Product Revenue”- Assortment fit — does what you sell match your audience? Energy drinks, snacks, and water are the floor; a broader menu depends on your club format.
- Visibility — does the customer know what is available and how to order? In IZI, customers can place orders directly from the gaming station widget without leaving their seat, which materially increases conversion compared to walk-to-counter formats.
- Stock availability — you cannot sell what is not on the shelf. Chronic stock-outs cut revenue without leaving any visible trace in session analytics.
- Timing of the offer — the start of a long session (2+ hours) is the highest-conversion moment for a drink or snack offer.
Using the Overview in Daily Operations
Section titled “Using the Overview in Daily Operations”Daily Check (2 minutes)
Section titled “Daily Check (2 minutes)”Open the Overview with the filter set to “yesterday.” Check:
- Product revenue against your normal level for that day of the week
- If there is a significant drop, go to the Warehouse tab immediately — a best-selling item may have run out
An unexpected spike also warrants a look: it may indicate an event that was not planned in your purchasing calendar, or a data entry error.
Weekly Analysis (10–15 minutes)
Section titled “Weekly Analysis (10–15 minutes)”- Set the period to “last 7 days.”
- Review the daily trend — are there low-revenue days that do not correlate with low gaming traffic?
- Switch to the Products tab — which three items top the list, and which have zero sales?
- Items with zero sales over the week at non-zero stock are candidates for repositioning, repricing, or removal from the assortment.
Monthly Review (30 minutes)
Section titled “Monthly Review (30 minutes)”Use last month’s report as the foundation for next month’s purchasing plan:
Average daily consumption = Units sold in period / Days in periodTwo-week buffer = Average daily consumption × 14Substitute your own data from the Products tab. There are no universal stock norms — every club has its own turnover rate and assortment mix.
Stock Control: Avoiding Revenue Loss from Empty Shelves
Section titled “Stock Control: Avoiding Revenue Loss from Empty Shelves”A zero-stock situation on a popular item is revenue that is permanently lost and invisible in analytics — you cannot measure sales that never happened. IZI CRM lets you set a minimum stock threshold for each warehouse item; when the quantity reaches that level, the admin receives an alert in the interface.
Detailed warehouse operations — receiving stock, write-offs, and inventory counts — are covered in the Warehouse tab and in the Warehouse Management section.
The Overview → Warehouse Loop in Daily Work
Section titled “The Overview → Warehouse Loop in Daily Work”If the Overview shows a sharp drop in a product category, the first thing to check is the Warehouse tab — the item likely ran out. Restocking is recorded via Warehouse → Receive, and the item becomes available for sale immediately after the arrival is posted.
How the Product Report Connects to Other Analytics
Section titled “How the Product Report Connects to Other Analytics”The Product Report is a standalone section, but it is built into the broader revenue picture of your club.
| What you want to know | Where to go |
|---|---|
| Total shift revenue including bar | Shift Report |
| Per-item sales detail | Product Report — Products |
| Current stock levels and thresholds | Product Report — Warehouse |
| Arrivals, write-offs, inventory log | Product Report — Movements |
| Hall occupancy (shapes bar revenue potential) | Session Load |
| Revenue by tariff | Tariff Sales |
Common Questions
Section titled “Common Questions”Bar sales feel strong but the Overview shows low revenue — why?
Section titled “Bar sales feel strong but the Overview shows low revenue — why?”Two likely causes: part of the sales were paid with bonus balance (only bonuses are deducted, no cash revenue is recorded), or items were sold at a discount. Check the Movements tab for a transaction-level breakdown showing actual amounts and payment methods.
Can I compare product sales across different shifts?
Section titled “Can I compare product sales across different shifts?”Yes, but account for traffic volume. Evening shifts naturally generate more product revenue because there are more players. For an apples-to-apples comparison use product revenue per session (product revenue ÷ sessions in period). This removes the traffic effect and tells you how actively the bar sells per player — a better indicator of assortment and offer quality.
Why is the average product transaction lower than expected?
Section titled “Why is the average product transaction lower than expected?”Common causes: an assortment that does not match the audience, low visibility of what is available, or popular items frequently out of stock. The issue is often on the offer side, not the demand side. Make sure your assortment is available in the gaming widget — IZI lets customers order directly from the station, which significantly increases purchase rates compared to walk-up formats.
Frequently asked questions
What does the Product Report in IZI show?
The Product Report is a consolidated dashboard for bar and merchandise sales over a selected period. It is divided into four tabs: Overview (revenue summary and category breakdown), Products (per-item sales detail), Warehouse (current stock levels), and Movements (full log of stock arrivals and write-offs).
How do I open the Product Report in IZI CRM?
Navigate to Analytics → Product Report → Overview tab. Set the date range using the date filter. Data updates in real time after each completed sale — no need to wait for a shift to close.
What metrics appear on the Overview tab?
The Overview tab shows total product revenue for the period, number of units sold, average product transaction value, a breakdown by category (drinks, food, accessories, etc.), and a day-by-day sales trend chart.
How much should bar revenue contribute to total club revenue?
There is no universal rule — it depends on your format, pricing, and assortment. A practical benchmark: if your average gaming session value is X, a well-run bar typically adds between 0.1×X and 0.3×X per session in product revenue. If your bar is below 0.05×X per session, the issue is usually assortment visibility or stock gaps, not lack of demand.
Can I identify which products are not selling?
Yes. Switch to the Products tab to see per-item sales figures. Items with zero or near-zero sales over the period are candidates for rotation. Before removing them, cross-check the Warehouse tab — zero sales may simply mean the item was out of stock.
How do I know if an out-of-stock item is hurting revenue?
Compare the Products tab (sales trend) with the Warehouse tab (current stock). A sharp drop in sales for a specific item coinciding with zero stock is a clear signal of lost revenue. In IZI you can set a minimum stock threshold per item; when the warehouse hits that level the system alerts the admin.
How does the Product Report relate to the Shift Report?
Product sales are included in the shift's total revenue alongside gaming sessions. The Shift Report shows the combined total; the Product Report breaks down the product portion by item, category, and time — giving you the structure behind the shift revenue number.
How do I use the Product Report for purchasing decisions?
Review the last 30 days on the Products tab. High-turnover items need a safety buffer. For seasonal items (cold drinks in summer, hot food in cold months) track week-over-week. The Movements tab shows every arrival and write-off with dates, which makes it easy to calculate average daily consumption and plan the next order.
Can IZI notify me when stock runs low?
Yes. In the IZI CRM warehouse item card you can set a minimum stock level. When the warehouse quantity drops to that threshold, the system alerts the admin so you can reorder before the item disappears from sale.
Does the payment method (cash vs. bonus balance) affect the sales figures?
Product sales appear in the report regardless of how the customer paid — money or bonus balance. If you need a breakdown by payment method, check the detailed Movements log where each transaction shows the payment type and actual amount.
How often should I review the Product Report?
Daily: a quick scan for anomalies (sharp spikes or drops). Weekly: review top-selling and zero-selling items, check for stock gaps. Monthly: decide on assortment rotation and adjust the purchasing plan for the next month.