Gaming Club KPIs — Key Performance Indicators

Gaming Club KPIs — Key Performance Indicators

KPIs — the set of metrics by which owners and managers track business health. For a gaming club, it’s not just “how much did we earn” — it’s a system of connected indicators, each covering a different aspect of operations.

The KPI System in IZI

Metrics fall into three groups by decision horizon:

Operational KPIs — review weekly

Metric	What it shows	Where in IZI
Revenue (accrual method)	Real income from services rendered	Analytics → club summary
Hall utilization	Share of occupied seat-hours	Analytics → equipment/hall
Active session count	Weekly flow	Analytics → sessions

Client KPIs — review monthly

Metric	What it shows	Where in IZI
ARPU	Revenue per active player	Analytics → summary
AOV	Average spend per visit	Analytics → summary
Sessions per player	Return frequency	Analytics → summary
Active player count	Size of active base	Analytics → clients

Retention KPIs — review by closed cohorts

Metric	What it shows	Where in IZI
D30 retention	Share of newcomers returning within 30 days	Analytics → cohorts
LTV	Cumulative client value	Via client card / calculated

Reading KPIs Systemically

KPIs don’t work in isolation — they’re connected. Changes in one explain another:

• Revenue growing, ARPU flat → growth driven by new player influx, not deeper monetization of existing players
• ARPU growing, AOV flat → players visiting more frequently (sessions per player rising), not spending more per visit
• AOV rising, utilization falling → prices raised, some audience left
• D30 falling, ARPU flat → losing newcomers, regulars compensating; unstable long-term

Related Terms

• ARPU — average revenue per active player
• AOV — average spend per visit
• Hall Utilization — space efficiency
• D30 Retention — newcomer return in first month
• Sessions Per Player — visit frequency
• LTV — cumulative client value