Active player in a computer club — definition
Active player in a computer club — definition
Section titled “Active player in a computer club — definition”An active player is a registered client of a computer or gaming club who had at least one completed session (paid gaming time brought to a normal close) within a chosen calculation period. The metric measures your real audience: not every account ever created, but the people who actually walked in and played. It is the denominator in ARPU (average revenue per active player) and the starting point for customer segmentation — grouping clients into VIP, regular, occasional, and dormant tiers. In IZI, the active player count for any period is available in Analytics → Clients, with filters by zone, tariff, and visit frequency.
How an active player is defined
Section titled “How an active player is defined”Inclusion criteria
Section titled “Inclusion criteria”A client counts as active when both conditions are met:
| Condition | Detail |
|---|---|
| Has a registered account | Client is identified by phone number |
| At least one completed session | Session was closed normally — not cancelled, not interrupted by a technical fault |
One-time guests — clients without a phone number — are excluded. They have no permanent account, cannot be deduplicated across visits, and cannot be tracked over time. See one-time vs. registered client for a full comparison.
Calculation period
Section titled “Calculation period”Activity is always tied to a time window. Standard options:
- 7 days — operational slice, shows weekly footfall.
- 30 days (MAU) — monthly active base, the standard window for ARPU and cohort analysis.
- 90 days — quarterly activity, useful for measuring seasonality and identifying dormant clients.
The choice of window affects every derived metric. Monthly ARPU is revenue for the month divided by active players in that same month.
Why club owners track active players
Section titled “Why club owners track active players”Foundation for ARPU
Section titled “Foundation for ARPU”ARPU is one of the core unit-economics metrics for a club:
ARPU = Revenue for period / Active players for periodWithout an accurate denominator, ARPU loses meaning. If you divide by all registered accounts (including those who haven’t visited in a month), the number is artificially low and doesn’t reflect the real value of your engaged audience.
Foundation for retention
Section titled “Foundation for retention”Retention and churn rate are calculated from the active base. To know what percentage of clients returned the following month, you first need to know who was active in the previous one. D30-retention is measured from the cohort that became active on day zero.
Segmentation and personalisation
Section titled “Segmentation and personalisation”Once you know session count, frequency, and revenue per active player, you can split the base into segments: high-frequency (≥N sessions per month), moderate, and occasional. Each segment gets a tailored offer — a balance top-up bonus, a dedicated tariff, or priority booking. IZI’s segmentation tools let you build these slices directly in the interface and send targeted communications to each group.
How to view active players in IZI
Section titled “How to view active players in IZI”Go to Analytics → Clients. The report shows:
- number of unique active players for the selected period;
- average sessions per player;
- distribution by visit frequency.
To compare periods (month-over-month growth or decline in active base), use the period comparison view in the same section.
Related metrics
Section titled “Related metrics”| Metric | Relationship to active players |
|---|---|
| ARPU | Denominator = active players |
| Retention / D30 | Measured from a cohort of active players |
| Churn rate | Share of active players who did not return in the next period |
| Sessions per player | Average visit frequency among active players |
| Customer segment | Grouping within the active base |
Frequently asked questions
What is an active player in a computer club?
An active player is a registered client who completed at least one gaming session during the selected period. It measures real traffic — not total registered accounts, but people who actually visited and played.
Do one-time guests count as active players?
No. A one-time guest (a client without a phone number) has no permanent account and cannot be deduplicated across visits or tracked over time. Only identified clients with a phone number count as active players.
What time window is used to count active players?
Standard windows are 7 days (weekly operational view), 30 days (MAU — the default for ARPU and cohort analysis), and 90 days (quarterly activity, useful for spotting dormant clients).
How is an active player different from a unique visitor?
A unique visitor is anyone who enters the club, including one-time guests. An active player is an identified client with at least one completed session in the period — a stricter, more actionable definition.