Promo Campaigns in IZI CRM

Promo Campaigns: Promo Codes for Gaming Club Players

A promo campaign in IZI is a tool for distributing promo codes at scale. You create a campaign, upload up to 50,000 unique codes in one file, set the bonus amount and optional date range, and choose which clubs participate. When a player enters a code while topping up their bonus balance, the system validates uniqueness, credits the bonus, and records the activation. All statistics — counters, utilization rate, activation history — are visible on the campaign page in real time.

The section lives at Organization → Marketing → Promo Campaigns and operates at the organization level, not per club — so you manage every campaign from a single place regardless of how many locations you run.

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What a Campaign Contains

Each promo campaign has the following fields:

Field	Required	Description
Campaign name	Yes	Internal label for identification
Bonus amount	Yes	Fixed amount credited to the player’s balance per activation
Promo codes	Yes	Unique strings, up to 50,000 per campaign
Available in clubs	No	One or more clubs; empty means all clubs in the organization
Period	No	Optional start and end date
Max activations per code	No	Usage cap per individual code; empty means unlimited
Active	—	Toggle that enables or disables code redemption

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How to Create a Campaign

1. Go to Organization → Marketing → Promo Campaigns.
2. Click Add Campaign.
3. Enter a Campaign name and Bonus amount.
4. Add promo codes using one of two methods:
   • List — paste codes one per line; case is ignored, duplicates are removed automatically.
   • XLSX — upload a spreadsheet file; the system shows how many codes were recognized and warns about duplicates within the file.
5. Optionally set a Period and select specific Clubs.
6. Click Create.

The new campaign appears in the list with an Active or Inactive status depending on the toggle state and date range.

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Campaign Page: Understanding the Statistics

When you open a campaign, you see a summary panel with four counters:

• Total codes — the total number of promo codes in the campaign, with the date they were added.
• Activated — how many codes have been redeemed and the utilization rate (activated / total × 100%).
• Available — how many codes are still unused, and the campaign end date if one is set.
• Bonus amount — total bonuses issued (bonus amount × number of activations).

Below the summary is a code table with filters for status (All / Active / Archived) and usage (All / Used / Unused). For every redeemed code you can see who activated it, when, and at which club.

Exporting Data

The Export CSV button downloads the complete code list with statuses and activation details. Use it for reporting, reconciliation, or audits.

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Adding Codes to an Existing Campaign

If your code pool runs low or you want to expand a campaign, click Add Codes directly on the campaign page. The flow is identical to creation — paste a list or upload a file. Codes that already exist in the campaign are automatically skipped, and you see a summary of how many were added and how many were skipped.

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Archiving Campaigns and Individual Codes

You can archive a campaign to deactivate it and all its codes at once — players will no longer be able to redeem them. Data is preserved. You can restore the campaign at any time using the Restore button in the campaign table.

Individual promo codes can also be archived independently, without affecting the rest of the campaign. This is useful when you need to revoke a specific code. Archived codes remain visible through the Archived filter in the code table.

Conflicts on Restore

If you try to restore an archived campaign and some of its codes are already active in another campaign, IZI displays a conflict list showing exactly which codes are taken and which campaign holds them. Codes without conflicts are restored immediately; conflicting codes can be freed up by archiving the duplicates in the other campaign.

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Promo Campaigns and Other Marketing Tools

Promo campaigns work alongside the rest of the IZI marketing toolkit. If you want to reach a specific audience, use player groups to segment your base, then send them codes through a notification campaign. The promo campaign remains the source of the codes themselves and the bonus logic — the notification campaign is just the delivery channel.

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Frequently Asked Questions

How many promo codes can one campaign hold? Up to 50,000. The IZI interface displays this limit explicitly when you add codes via a list.

Can the same code value appear in two active campaigns? No. Code values are unique across all active campaigns in the organization. The system prevents conflicts on creation and warns you about them on restore.

What happens if a campaign’s end date passes but it is still marked Active? The date period is an informational field used for your own management. IZI does not automatically stop accepting codes after the end date. You need to manually deactivate or archive the campaign when it expires.

Can different codes within one campaign have different bonus amounts? No — the bonus amount is set at the campaign level and applies equally to every code inside it. To offer different bonus values, create separate campaigns.

How is the utilization rate calculated? (Number of activated codes / Total codes in the campaign) × 100%. The figure is shown in the Activated counter on the campaign page.