Subscription Pass: definition and use in a computer club

Subscription Pass — what it is and how it works in a club

A subscription pass is prepaid access to club services for a defined period or volume of use. The player pays upfront and gains the right to use services without paying again on each visit — within the purchased package or time frame.

Definition

A subscription pass is a broad term that covers several prepayment formats in a club:

• Hour package (multipass) — N hours of game time, consumed gradually, optional expiration
• Time-based pass — unlimited or limited access for a period (day, week, month)
• Mixed — hour package with additional privileges (zone access, bar discount)

The common principle across all formats: the moment of payment precedes the moment of consumption. The club receives the money upfront; the player takes on the obligation to return and “use up” what they already paid for.

Unlike pay-per-visit, a subscription pass creates a financial barrier to switching to a competitor: as long as the package or period is unused, switching means losing money already paid.

Where it is used in IZI

In IZI a subscription pass is implemented via the tariff mechanism with configurable expiration rules:

• Expires after N hours — hour-based (package) pass
• Expires N days after purchase — time-based pass
• Combined — expires on whichever condition triggers first

Configuration is in Tariffs → expiration rules. Sold through the cashier, kiosk, or the IZI mobile app. After purchase, the pass is linked to the player’s account.

The player’s card shows: pass type, remaining hours or validity period, usage history.

Calculating the pass value

For the player, the benefit is a lower price per hour:

Savings = (hourly rate × hours in package) − pass price

For the club, the benefit is upfront payment plus increased visit frequency:

Additional revenue = (subscriber visit frequency − frequency without pass) × upsell per visit

A subscriber visits more often (to “recoup” the purchased package) and generates bar and other revenue on each visit. This works even if the pass itself is sold at a steep discount.

Example

A club with hourly rate P launches a monthly unlimited pass priced at 20P. A player who used to visit 6 hours per month (6P) starts visiting 15 hours per month — because each additional hour is already paid for. Direct revenue from gaming time drops, but:

• Each of the 9 additional visits generates bar orders
• The player becomes part of the “core” — their likelihood of recommending the club increases
• LTV for this player over 12 months is significantly higher

Calculate with your own data: average bar check, number of additional visits, subscriber segment lifetime.

Related

• Multipass — the specific hour-package format in IZI
• Bonus balance — can be used for partial payment of a pass
• LTV — subscription passes directly affect customer lifetime value
• Hall utilization — passes create stable traffic during off-peak hours
• Tariffs and pricing in IZI

FAQ

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