Rank system: definition and use in IZI

Client rank system in IZI

The rank system — client levels automatically assigned based on accumulated metrics (gaming hours or total spending). Each level provides certain privileges and creates visible progress for the player.

Definition

The rank system is a “status ladder” in the club’s loyalty program. Every new player starts at the base rank. As they accumulate hours or spending they climb the levels, receiving increasingly significant privileges.

Unlike one-time promotions or top-up bonuses (which work at the single transaction level), the rank system is about long-term relationships: the longer and more actively a player visits, the higher their permanent status.

Three effects of the rank system:

1. Progress — the player sees “X hours to the next rank,” motivating more frequent visits
2. Cost of leaving — a high rank = accumulated status that is lost when switching clubs
3. Segmentation — ranks automatically divide the base into cohorts of different value

Where it is used in IZI

In IZI the rank system is configured in the Player groups or Loyalty program section (depending on version):

• Assignment criterion — gaming hours, total spending or top-ups, or a combination
• Thresholds — values for each level (e.g.: 0–20h = Newcomer, 20–100h = Regular, 100–300h = Veteran, 300+h = Legend)
• Rank privileges — higher bonus percentage on top-ups, access to specific zones, multipass discount, queue priority
• Automatic update — IZI recalculates the rank each time player metrics are updated

The player’s current rank is visible on their customer card and (if configured) in the IZI mobile app.

How to build a rank system

Step 1. Define the criterion. Hours are more transparent for the player (“play 100 hours”). Spending correlates better with actual club value. You can combine both.

Step 2. Set thresholds. Target: first rank — 1–2 months of active visits (≈ 8–12 visits of 2–3 hours); top rank — 9–12 months of consistent attendance. Thresholds should feel achievable but require effort.

Step 3. Assign privileges. A privilege must be meaningful for the player and economically justified for the club. Typical options:

Rank	Example privilege
Base	Standard top-up bonus percentage
Regular	+2–3 p.p. to bonus percentage
Veteran	Free hour on birthday, VIP access during off-peak hours
Legend	Maximum bonus, named account, priority booking

Step 4. Ensure visibility. The player must know their rank, current privileges, and how far to the next level. This is the key condition — without visible progress the system does not work as a motivator.

Connection to other tools

The rank system is most effective combined with other IZI mechanics:

• Top-up bonuses: rank affects the base bonus percentage → the higher the rank, the more rewarding it is to top up → AOV and ARPU grow automatically
• Multipass: a multipass discount for high ranks encourages switching to package consumption
• RFM segmentation: rank is one of the proxy parameters for M and F in RFM; players with a high rank almost always fall in the “champions” segment

Common mistakes

• Too many levels — 8 ranks confuse the player; the optimum is 3–5
• Privileges without real value — “3% discount for Veterans” does not motivate; the privilege must be noticeable
• Rank demotion for inactivity — if the club demotes a rank after a missed month, the player feels it is unfair; use this mechanic cautiously
• Ranks without visible progress — if the player does not know they are a “Regular” or how far they are from “Veteran,” the system does not work

Related

• Player groups — the segmentation mechanism on which ranks are built
• Top-up bonuses — a rank privilege often means a higher bonus percentage
• LTV — the rank system directly works to increase customer lifetime
• Churn — a high rank creates a barrier to churn
• RFM segmentation — ranks and RFM complement each other in base segmentation

FAQ

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