Clients Report
Clients Report
Section titled “Clients Report”The clients report in Analytics → Clients shows the composition and activity of your client base over time — how many new clients registered, how many returned, and what the overall active base looks like.
Key metrics
Section titled “Key metrics”New clients — accounts registered in the selected period. A proxy for how effectively marketing and word-of-mouth is bringing in first-time visitors.
Active clients — unique clients with at least one session in the period. The denominator for ARPU calculation.
Returning clients — clients who visited and had previously visited before the period start. The repeat visit rate = returning / active.
Churn — clients who were active in a previous period but not in the current one. Rising churn with flat new clients = declining base.
Reading the trend charts
Section titled “Reading the trend charts”The clients report includes a trend line over time. Compare periods to see:
- Is new client acquisition increasing or declining?
- Is the repeat visit rate stable or degrading?
- Are there seasonal patterns (weekends vs weekdays, holidays)?
Filtering
Section titled “Filtering”Filter by:
- Zone (compare Standard vs VIP client patterns)
- Client group (how do loyalty tier clients behave vs general)
- Registration source (app vs walk-in)