Key Metrics Dashboard
Key Metrics Dashboard
Section titled “Key Metrics Dashboard”The key metrics dashboard in Analytics → Overview is the first screen to check when reviewing club performance. It shows the most important numbers for the selected period with period-over-period change — revenue, sessions, hall utilization, and client base movement. Open it at the start of each shift and again at close: five minutes to know whether the club is on track.
Metrics on the dashboard
Section titled “Metrics on the dashboard”Revenue
Section titled “Revenue”Total revenue for the selected period with a breakdown by payment channel: cash, card, mobile app. Each card shows the comparison against the equivalent previous period with a percentage delta.
What to watch: if today’s revenue is more than 15% below the two-week average, check hall utilization and session count. A sharp revenue drop with normal utilization points to an average-check problem or a transaction processing issue. For detail on the two revenue accounting methods see the revenue report.
Sessions
Section titled “Sessions”Total sessions started and completed in the period — PC sessions, PS sessions, and any other device types configured in the club.
Sessions are a volume indicator: they rise with higher footfall and are independent of average check. If revenue grows while sessions stay flat, average check (AOV) increased. If sessions grow while revenue stays flat, average check is falling.
Hall utilization
Section titled “Hall utilization”Average hall utilization for the period as a percentage: how many machine-hours were actually used out of available capacity. For detail see the hall utilization report.
Benchmark: clubs averaging above 65% utilization over a week are operating in a stable mode. Below 40% there is capacity to fill with targeted actions.
New clients
Section titled “New clients”Unique clients who visited the club for the first time in the period, with a comparison against the previous period.
New clients rising while returning clients fall signals a retention problem. Returning clients rising while new clients fall means the club retains well but is not attracting new visitors. For detail see the clients report.
Active base
Section titled “Active base”Clients who visited the club at least once in the selected period. This is the “live” portion of the base — the segment the loyalty program is actively reaching right now.
Average check (AOV)
Section titled “Average check (AOV)”Average amount of a single transaction in the period. For the formula and how to measure it see How to calculate club average check.
How to read the dashboard: three signals
Section titled “How to read the dashboard: three signals”Green signal — all key metrics are within ±10% of the 14-day average. The club is operating normally; no further analysis needed.
Yellow signal — one or two metrics deviated by 10–20%. Open the detailed report for the metric that moved: revenue, clients, or utilization.
Red signal — a metric dropped more than 20% below its usual level. Immediate check: is the shift open, are there technical issues, are payments processing correctly.
Manager checklist: 5 minutes on the dashboard
Section titled “Manager checklist: 5 minutes on the dashboard”- Cash-basis revenue — up or down versus the previous period?
- ARPU — if client count is the same but revenue is lower, average top-up amount likely decreased. For detail see ARPU tracking.
- New vs. returning ratio — a healthy club typically sees 60–70% returning visits. Lower signals a retention issue.
- Hall utilization — which days show dips? Those are the prime targets for promotions and campaigns.
- Bonuses issued vs. spent — if accrual significantly outpaces spending, unspent bonus liability is building up. Review loyalty program conditions.
Setting the period
Section titled “Setting the period”Use the date range picker at the top. Quick presets: today, yesterday, this week, last week, this month. Each metric automatically compares against the equivalent previous period — selecting “this week” compares against last week.
For a custom comparison use the Compare periods section.
See also
Section titled “See also”Frequently asked questions
Where do I find the key metrics dashboard in IZI?
The dashboard is in the Analytics section in the CRM sidebar. It is the first screen of the section and opens by default.
How often does the dashboard data refresh?
Data updates in real time — every transaction is reflected on the dashboard immediately.
Can I customise which metrics appear on the dashboard?
The widget set is fixed, but each widget filters by the period selected at the top of the page.
What is the difference between cash-basis revenue and accrual revenue?
Cash-basis revenue is top-ups minus withdrawals — money that physically entered your register. Accrual revenue is charges minus refunds — money clients actually spent on gaming time and bar. Use cash-basis for daily cash-flow monitoring; use accrual to evaluate services actually consumed.
How is hall utilization calculated?
Utilization is the ratio of total gaming time across all sessions to the theoretical capacity of the hall for the period, based on working shifts. It shows how efficiently the club's equipment is being used.
How are new and returning clients counted?
New clients are those who visited the club for the first time in the selected period. Returning clients had at least one previous session before that period. Each group is further split into registered (with a phone number) and unregistered.
How do I change the comparison period on the dashboard?
The period is set through the standard date picker in the analytics page header. IZI automatically calculates the equivalent previous period and shows the percentage change next to each metric card.
Can I export data from the dashboard?
Yes. Each chart (revenue, sessions, balance) has an export button — data downloads as a CSV with dates and values.
Why is the average bar margin not always shown?
Average margin is calculated only when cost-of-goods data is available. If no cost price is set on product cards in the warehouse section, the metric displays as a dash.
Does the club's time zone affect the dashboard data?
Yes. All metrics are calculated in the club's local time: day boundaries, week start, and month start are determined by the time zone configured in the club settings.
What does a gap between bonuses issued and bonuses spent mean?
If significantly more bonuses are issued than spent, an unspent bonus liability is accumulating in client accounts. Review the accrual conditions or remind clients about their available bonus balance.
How does the dashboard relate to the detailed reports?
The dashboard is a summary screen for quick diagnostics. Detailed reports (revenue, clients, utilization, bar, bonuses) are available in the Analytics section and provide breakdowns by specific items, time intervals, and segments.