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Gaming Club Software: What Each Vendor Publishes About Itself

Published: · Updated: (today)· IZI Team

This page is built on public information published by the vendors themselves. Every statement about another company’s product is given with its source and capture date. Ratings of other vendors’ functionality (“full support”, “weak implementation”, “absent”) are deliberately absent: they cannot be publicly verified, and therefore cannot be asserted. Pricing and features change across all vendors — verify current terms on their sites before deciding.

Gaming club software: what each vendor publishes about itself

Section titled “Gaming club software: what each vendor publishes about itself”

This page collects, in one place, what five vendors publish about their own products — IZI, Langame, SmartShell, SENET, and YCLIENTS. It does not grade other vendors’ products and does not answer “which is best”: that depends on the size of your hall, the number of venues you run, and the processes you already have. It answers the question that facts can settle — what entry costs and what each product is focused on, according to its own maker.

Functional differences are only reliably visible in a live demo against your own scenarios. The section What to ask during a demo is a question list for building your own matrix for your own venue instead of relying on someone else’s.

Billing model and entry cost

Section titled “Billing model and entry cost”

Data captured from vendor sites on the dates shown.

ParameterIZILangameSmartShellSENETYCLIENTS
Billing basePer club (Russia) / per device (other countries)Per devicePer gaming seatBasic / Business / Premium plansPer company account
Published rateRussia: ₽2,000/mo per club; other countries: $1/device/mo₽800 (Basic) / ₽1,300 (Business) / ₽1,800 (Premium) per device/mo₽280 (Starter) / ₽580 (Business) / ₽1,200 (SmartPremium, promotional rate) per seat/monot listed on the pricing page — quoted on request”from ₽960 per month”
Trial period15 daysUp to 2 months30 daysFree trial on request7 days
Prepayment discount——2% / 5% / 10% for 3 / 6 / 12 months——

Sources: izi.is; langame.ru/software (2026-08-04); smartshell.gg/price (2026-08-20); senet.cloud/pricing (2026-08-20); yclients.com/cyberclub (2026-08-20). A dash means the parameter was not published on the captured page — it is not a claim that the term does not exist.

Comparability caveat — read it before doing arithmetic. The published rates cannot be stacked into a single ranking: the billing bases and the plan contents differ. For Langame, SmartShell, and SENET the cost scales with the number of devices or seats; for IZI in Russia it does not within a plan; YCLIENTS bills per company account and is a general-purpose product rather than one specialised for gaming venues. Plan composition differs too: Langame describes Basic as a subscription including all modules with basic technical support, SmartShell distributes features across three plans, and the IZI base plan is a base package with modules connected separately. What is comparable is entry cost and how spending grows with venue size; total cost of ownership has to be computed for your own module set and quoted by each vendor.

Stated scale

Section titled “Stated scale”

Each vendor publishes its figure in its own units, so the numbers are not directly comparable with one another.

VendorWhat the vendor states on its siteSource and capture date
Langame”More than 2,000 venues in 26 countries”langame.ru/software, 2026-08-04
SmartShell”1,700+ venues in 22 countries trust us”smartshell.gg, 2026-08-20
SENET”90+ countries”, “80+ team members”, “18 languages”, “8 years on the market”senet.cloud, 2026-08-20
YCLIENTS”55,000 client companies”, “14 years automating business” (all sectors, not only clubs)yclients.com/cyberclub, 2026-08-20

Installed-base scale speaks to product maturity and the volume of operational scenarios already handled. It does not tell you whether the product covers your venue’s tasks — that is what a demo is for.

What each product is focused on

Section titled “What each product is focused on”

The wording below reflects how each vendor describes its own product.

Langame

Section titled “Langame”

Langame describes its product as developed on, and used by, its own chain of venues. The site states: “around 40 sub-sections of analytics, logs, and statistical data”; a mobile app included in the price of any subscription, supporting booking and online payment; a settings and control module for management companies; “a full API operating in public format with GET requests”; and disk-based, hybrid, and diskless boot schemes. The Business and Premium plans are described as extended technical support — assistance for the administrator, audits, network setup, game updates. A separate channel is the Langame B2C venue aggregator, where a player finds a venue and books a seat. The hardware ecosystem targets the Russian market: cash registers, self-service kiosks, power-relay control.

SmartShell

Section titled “SmartShell”

SmartShell positions itself as cloud software for esports arenas, gaming venues, and esports centres, with sign-up “in a couple of minutes and without a card”. Its stated focus is guest experience and analytics: an achievement-and-reward builder in the loyalty system, shell customisation (background, game covers, video splash screen, colour scheme, venue logo), guest reviews and ratings. The mobile line-up is SmartGamer (booking and top-ups for players), SmartKiosk, and SmartLock TV. Analytics listed include an overview report and shift report, guest visits and payments, equipment utilisation, sales, and per-game analytics. Also stated: full event logs with filters, Telegram notifications, real-time hardware monitoring, and an “open API according to plan features”. The SmartPremium plan is described as full technical outsourcing: 24/7 sysadmin support, network equipment setup, hybrid architecture deployment, system-disk freezing, and network PC cloning.

SENET

Section titled “SENET”

SENET describes itself as an international cloud platform for esports venues and educational institutions — “90+ countries”, “18 languages”, offices in the USA, Ukraine, Cyprus, and Vietnam. The product line on the site: SENET Cloud (admin dashboard and player interface), controllers for consoles and any HDMI device, SENET Boot (diskless and hybrid boot), a player mobile app, Managed Service (monitoring, updates, remote troubleshooting by SENET engineers), payment gateway integrations, and a media network for advertising placements. Plan contents listed include zones and rates, a loyalty programme, a games library and licence pool, content restrictions by age/zone/time, reports, a booking module, remote access, and game updates.

YCLIENTS

Section titled “YCLIENTS”

YCLIENTS is a general-purpose booking and business-management platform for the service sector, with a dedicated landing page for gaming venues. Capabilities listed: online booking with the form placed on “10+ popular platforms”, a booking journal, a client database with visit history, loyalty programmes (discounts, cashback, memberships, gift certificates), inventory, cash-register services, financial accounting, payroll, notifications, the YCLIENTS app for owners and administrators, and the YPLACES app for clients. The product is not specialised for gaming venues — it is a general system that gets configured for one.

IZI

Section titled “IZI”

IZI focuses on three things: per-club billing in Russia rather than per device; running a chain of venues from a single account; and the mobile app as the player’s primary interface.

  • A chain of venues in one account. One organisation, several venues, shared rules, and consolidated reporting on revenue, ARPU, and hall utilisation inside the dashboard.
  • Player mobile app. Balance top-up and card linking, session auto-extension, online booking, and bar ordering — without involving the administrator.
  • No-code loyalty automation. “Event → action” rules are configured in the CRM interface: award bonuses for a session, move a client to another group on reaching a threshold, send a notification.
  • IZI Boot. A separate server-side product: the master image (OS, games, drivers, settings) is stored centrally and delivered to venue PCs over the network, plus PC reset to a clean state after each session. Managed from IZI CRM.
  • Public methodology wiki. Not only product instructions, but guides on running a venue as a business.

What to ask during a demo

Section titled “What to ask during a demo”

A ready-made matrix of someone else’s checkmarks goes stale faster than the next release ships, and it still cannot answer “how does this behave in my hall”. Build your own: pick the 3–5 points that matter to you and ask every vendor the same questions in a live demo.

Billing and shifts

  1. How are time-of-day and day-of-week tariffs configured, and what happens to an open session when it crosses a tariff boundary?
  2. How are hour packages sold and consumed, and what happens to the remaining balance?
  3. What does moving a guest to another machine mid-session look like?
  4. How is a shift closed, and how does the system surface a cash discrepancy?
  5. Which fiscal/cash-register standards are supported in my country, and with which hardware have they been verified?

Hall and hardware

  1. Show me the real-time hall map on a live venue, not a screenshot.
  2. What can an administrator do to a PC remotely, and from which interface?
  3. How is the image updated across all machines, and how long does that take for a venue my size?

Loyalty and automation

  1. Which bonus-accrual rule can I build myself without contacting support, and where is it configured?
  2. How do promo codes, referral mechanics, and client groups work?
  3. What player notifications are available, and over which channels?

Analytics

  1. Which reports open inside the interface without exporting to Excel?
  2. Does the system compute per-client metrics (average ticket, return rate, cohorts), and how does that look on demo data?
  3. Is there a raw data export if I want to compute things in my own BI tool?

Multi-venue

  1. One login for all venues, or a separate login per venue?
  2. What does a consolidated network report look like, and can venues be compared with each other?
  3. What is configured at the network level and what at the individual venue level?

Mobile app and booking

  1. Show me the player app on a real phone: sign-up, top-up, booking, history.
  2. Is the app branded for my venue, shared across all of the vendor’s venues, or both?

Integrations and exit

  1. Which API is available on my plan, and is there public documentation?
  2. How do I export my client base, balances, and history if I decide to leave?

That last question is the most underrated: the ability to take your data with you determines how reversible your choice is.

How to cost it out for your venue

Section titled “How to cost it out for your venue”
  1. Count the devices that actually get billed: gaming PCs, the administrator PC, consoles, relay-controlled TVs — per-device models count every one.
  2. Multiply by each vendor’s published rate and add whatever the base plan does not include.
  3. List one-off costs separately: a server for diskless or hybrid boot, hardware, implementation work.
  4. Run the same calculation for the “a year from now” scenario: +10 PCs, or a second venue. This is where the models diverge most.
  5. Request a written quote from each vendor and check it against your own numbers — a public price list does not always include everything you will need.

Sources

Section titled “Sources”

If you represent a vendor and believe anything on this page is out of date or inaccurate, write to support@izi.is — we will check and correct it.

Section titled “Related”