IZI CRM — Gaming Club Management Platform

IZI CRM — Gaming Club Management Platform

IZI CRM is a browser-based management system that brings everything a gaming or computer club needs to operate under one roof: real-time hall control, player account management (gaming and bonus balances), tariff configuration, bar and merchandise warehouse, cash shift tracking, and built-in analytics. An admin opens CRM on any device with a browser and immediately sees the full picture: which seats are occupied, whose time is running low, and what the shift revenue looks like so far. A manager goes into analytics and, without exporting anything, reviews player retention, hourly hall load, and tariff sales trends.

IZI CRM works in tandem with IZI Boot — the agent installed on each club PC that locks machines between sessions and runs games on command from CRM — and with IZI Monitoring, which watches hardware health across the hall. All three products are part of the IZI platform, each handling a distinct layer: CRM is the management brain, Boot is the device-level executor, Monitoring is the hardware observer.

---

Interface structure

CRM navigation is divided into four zones: Main, Analytics, Catalog, and Equipment. At the organisation level, separate areas cover Management, Billing, and Marketing.

Main — day-to-day hall operations

CRM Section	What it does
Hall (Command Center)	Device map: status of every seat, start/end/transfer sessions
Orders	Bar and kitchen orders received, order history
Order Pickup	Active orders ready for pickup at the counter
Cash Registers & Accounts	Cash movements, registers, transaction categories
Shift	Live shift dashboard, shift history
Monitoring	Device status across the hall, alerts

Catalog — products for sale

This section holds tariffs, products, combo sets, promotions, discounts, tariff groups, and schedules. Admins create new tariffs and configure pricing here; managers manage the bar assortment.

Analytics

All reports are available in-app without exports: key metrics, same-day hourly data, tariff reports, product reports, warehouse reports, player reports, and shift reports.

---

Session management (Hall)

The Command Center is the main screen during a shift. Each device card shows the client name (or “Guest”), tariff, remaining time, and current status.

What you can do with a session:

• Start — select a client, tariff, and device
• Extend — add time (available while at least one full minute remains before the next booking)
• Transfer — move an active session to a different device
• End — manually, or automatically when the tariff expires
• Pay — accept payment at the end of the session

A session can end in three ways: manually by the admin, manually by the player (via IZI Boot), or automatically on a timer (autoByTime). The session card shows who created it and how — a staff member via CRM or the player themselves through the mobile app.

Auto-renewal

For tariff sessions, you can enable auto-renewal: the next tariff is added automatically before the current one expires. If the player’s account does not have enough funds, renewal is skipped and the session ends at the scheduled time.

---

Players

The Players section is the database of all registered club members. Filters let you find a player by:

• name or phone number
• player group
• gaming balance range
• bonus balance range
• total playtime
• total amount spent
• whether a phone number is on file

The table shows key metrics for each player: Gaming Balance, Bonus Balance, Total Playtime, Total Spent, Last Visit.

Player profile

The player card contains:

• personal data: first name, last name, nickname, phone, email, date of birth (with verification)
• name-change history
• admin notes
• financial data: balances, transactions
• statistics: number of sessions, recent tariffs, products, orders, and combos

Players can be added to groups — used for segmentation in automation rules and analytics reports.

---

Tariffs

A tariff is the rule for selling game time. Each tariff defines:

• Name — displayed to both the player and staff
• Tariff group — required to include the tariff in the booking catalog
• Zones — which devices the tariff covers
• Time return policy on early session end:
  • Keep Remaining Time — unused time carries over to the player’s next sessions
  • Return to Bonus — unused time is converted proportionally to bonus balance
  • Burn Remaining Time — unused time is forfeited

Each tariff can set a Maximum Bonus Percentage — a cap on how much of the payment can come from bonus balance.

Tariffs are organised via tariff groups, and discounts are configured through tariff discounts. For more on building a tariff grid, see Analytics: Revenue Report.

---

Warehouse and bar inventory

The Warehouse section handles quantity tracking for all stock items. Operations:

Operation	Purpose
Receiving	Incoming stock from a supplier
Write-off	Manual removal of items (breakage, expiry)
Stocktaking	Reconcile actual quantities against system records
History	Full log of all warehouse movements

Sales via orders automatically reduce warehouse stock, giving you a live view of real consumption without manual adjustments. For more on bar workflows, see Bar: Overview.

---

Shifts

A shift structures the admin’s working period. When a shift opens, the opening cash balance is recorded. The shift dashboard shows live revenue by payment channel. On close, a report is generated — an X-report is available mid-shift, a Z-report is produced on closing — with a breakdown by payment type and any discrepancies.

Shift history is stored without a time limit and is available for audit at any time. For more, see Shifts: Opening and Closing.

---

Transactions

The Transactions section is a log of all balance operations for players: top-ups, session charges, bonus refunds, and automation credits. Transactions can be tagged with transaction tags for deeper analysis in the bonus and revenue reports.

---

Analytics

IZI CRM includes built-in reports — no third-party BI tools needed:

Report	What it shows
Key Metrics	ARPU, revenue, player count, hall utilisation
Same-Day Analytics	Hourly data for the current day
Tariff Sales	Revenue distribution across tariffs
Product Report	Bar sales, margin, warehouse movement
Player Report	Revenue, retention rate, cohorts by first payment
Hall Load Heatmap	Load by day of week and hour
Shift Report	Summary for each closed shift
Suspicious Actions	Staff operation anomalies, device irregularities
Price Simulator	Model revenue impact of tariff grid changes

For guidance on reading these metrics, see Analytics: Overview.

---

Automation and marketing

Automation is configured at the organisation level under Marketing → Automation. Rules trigger on events and execute actions: award bonuses, change a player’s group, send a notification. The Run History section stores a log of every execution with its result.

Promotional tools include promo campaigns and promo codes — mechanics for acquiring and retaining players. For more, see Automation: Overview.

---

Organisation management

At the organisation level (above individual clubs), CRM provides:

• Roles — define permission sets for job positions
• Access — add staff members and assign roles
• Action Log — audit trail of all changes in the system
• Billing / IZI Subscription — manage the platform subscription plan
• Providers and Payments — configure payment integrations
• Notifications — configure notification templates

---

IZI CRM, Boot, and Monitoring: how they connect

IZI is a unified platform where each product owns a distinct layer:

Product	Role	Who uses it
IZI CRM	Operations management, analytics, configuration	Admin, manager, owner
IZI Boot	PC agent: lock, timer, player interface	Player (via Boot); CRM issues commands
IZI Monitoring	Hardware monitoring and alerts	Technical staff, admin

CRM is the entry point for all management: tariffs created here are applied in Boot; hardware data from devices appears in the CRM Monitoring section. For new clubs, Premium Support provides hands-on assistance with initial setup and onboarding.