DAU/MAU in a Gaming Club — Daily and Monthly Active Players
DAU/MAU in a Gaming Club — Daily and Monthly Active Players
Section titled “DAU/MAU in a Gaming Club — Daily and Monthly Active Players”DAU (Daily Active Users) — unique players with at least one completed session per day. MAU (Monthly Active Users) — same for a month. The DAU/MAU ratio shows how regularly the audience visits.
What It Means in Simple Terms
Section titled “What It Means in Simple Terms”MAU = how many different people visited the club in a month. DAU = how many different people visited on an average day.
If MAU = 300 and average DAU = 20 — 300 people came across the month, but only about 20 different people each day. A small regular audience with wide monthly reach.
If MAU = 300 and average DAU = 60 — those same 300 people visit 3× more often. The club has become a more regular destination.
DAU/MAU is often called stickiness: how much do people keep coming back. For gaming clubs, 15–25% is a reasonable benchmark — meaning the typical player from the monthly base visits roughly once per 4–7 days.
Formula
Section titled “Formula”DAU = unique players with a session on a specific day
MAU = unique players with at least one session in the month
DAU/MAU ratio = average DAU for the month ÷ MAU for the same monthExample: MAU = 400, average DAU = 60. DAU/MAU = 60/400 = 15%. The average player visits ~15% of days in the month — roughly once a week.
How to Track in IZI
Section titled “How to Track in IZI”Analytics section:
- MAU — active players for selected period. Set period to a month = MAU
- DAU — active players per day. See in day-by-day chart: each point = DAU for that day
The DAU chart shows the weekly profile: weekend peaks vs weekday troughs. This directly correlates with hall utilization.
Interpretation
Section titled “Interpretation”| DAU/MAU ratio | Interpretation |
|---|---|
| Under 10% | Club is a one-time destination, little regularity |
| 10–20% | Normal range. A core of regulars + one-time flow |
| 20–35% | High stickiness. Club has become a habitual place |
| Over 35% | Very strong regular core — typical for heavy multipass clubs |
The gap between weekend and weekday DAU is a separate signal. If weekend DAU is 3× higher than weekday — most of the base comes only on weekends. That’s a signal for off-peak pricing work.
Related Terms
Section titled “Related Terms”- Sessions Per Player — same regularity metric from different angle
- ARPU — grows alongside DAU/MAU at constant spend
- Hall Utilization — correlates with daily DAU
- D30 Retention — part of MAU returns thanks to retention programs
- Multipass — raises DAU/MAU through prepaid packages
Frequently asked questions
What are DAU and MAU?
DAU (Daily Active Users) — unique players with at least one session in a day. MAU (Monthly Active Users) — the same for a month. In club context: DAU = average unique faces per day, MAU = total monthly reach.
Why look at the DAU/MAU ratio?
DAU/MAU shows how frequently the average active player visits during the month. If MAU = 200 and DAU = 30, then DAU/MAU ≈ 0.15, meaning the typical player visits roughly once a week.