Multipass — Gaming Hours Package Subscription
Multipass is a prepaid subscription where a player buys a package of hours at a discount relative to the standard hourly rate. The club receives money upfront; the player gets a lower per-hour price and a reason to keep returning until the package is fully used. In IZI, multipass is implemented as a tariff with specific expiration and sales rules — it appears at the cashier like any other tariff and can be sold through the CRM, kiosk, or mobile app.
What It Means in Simple Terms
Section titled “What It Means in Simple Terms”On a standard hourly tariff, the player pays for each visit separately. With a multipass, the player pays for a bundle once — for example, 20 hours — at a lower per-hour price. That bundle sits on their account until consumed or until the validity period expires.
For the club, multipass works on three levels simultaneously:
- Revenue upfront. Money is collected at the moment of sale, before the service is delivered. This improves cash flow and reduces the risk that a player drifts to a competitor before spending.
- Built-in return pull. While the package is not yet consumed, the player has a financial reason to come to your club specifically — their hours are here, not somewhere else.
- Identifiable loyal segment. Multipass buyers are among the highest-frequency players. They are easy to track, easy to reach with targeted offers, and their sessions per player is typically 1.5–2× the club average.
Discount Framework
Section titled “Discount Framework”Multipass price = hourly price × hours × (1 − discount)A starting framework for discount tiers based on package size relative to your average session length:
| Package | Size relative to average session | Discount vs hourly |
|---|---|---|
| Small | 3–4 average sessions | 8–12% |
| Medium | 8–10 average sessions | 15–20% |
| Large | 20+ average sessions | 22–28% |
Build tiers from your own average session length, not from fixed hour counts. If your average session is 3 hours, a “small” package should be 10–12 hours — enough to cover 3–4 typical visits. A package that covers only 1–2 sessions does not create meaningful return urgency.
Expiration Design
Section titled “Expiration Design”Expiration is what gives multipass its frequency-driving power. A package with no deadline can sit idle indefinitely — the player has no urgency to return. The right expiration depends on your club’s visit pattern:
- By usage only — expires after N hours consumed. No calendar pressure. Good for infrequent players who visit unpredictably.
- By days after purchase — expires N days from purchase regardless of hours used. Creates urgency; works best for medium and large packages where the player needs to establish a routine to use the hours in time.
- Combined (recommended) — expires after N hours or N days, whichever comes first. The standard approach: a 20-hour package with a 60-day validity is consumed by regular players naturally, while infrequent players feel the calendar pressure.
In IZI, expiration rules are configured in Tariffs → Expiration Rules per tariff. Multiple rules can be stacked — the tariff expires on the first triggered condition.
How Multipass Is Configured in IZI
Section titled “How Multipass Is Configured in IZI”Multipass is a regular tariff in the Tariffs section with specific settings:
- Expiration rules — hours consumed and/or days after purchase
- Refund policy — what happens to remaining hours when a session is ended manually (carry over, forfeit, or convert to bonus balance)
- Max bonus percent — how much of the multipass purchase price can be paid from bonus balance; typically set lower than for hourly sessions to protect real-money revenue
- Sales channels — CRM cashier, self-service kiosk, mobile app; any combination can be enabled per tariff
After saving, the tariff appears at the cashier like any other and can be filtered by category for easy navigation.
Multipass and Key Metrics
Section titled “Multipass and Key Metrics”- Sessions per player — multipass buyers show significantly higher visit frequency than non-buyers in the same period; tracking the difference shows program effectiveness
- D30 Retention — players who buy a multipass on or near their first visit show measurably higher 30-day return rates; a first-visit multipass offer is one of the highest-leverage retention interventions
- ARPU — multipass raises ARPU by increasing both the per-transaction value and visit frequency
- LTV — the frequency and lifetime components of LTV both improve for multipass holders; the package creates a habit that often persists even after the current bundle is consumed
Related Terms
Section titled “Related Terms”- Tariff — the IZI construct that multipass is built on
- Sessions per player — the primary metric for measuring multipass effectiveness
- D30 Retention — measurably improved for players who buy multipass near first visit
- Bonus balance — can be restricted for multipass to protect real-money purchase value
- ARPU — rises with multipass through both frequency and per-transaction value
- LTV — extended by the habit-forming effect of prepaid packages
Frequently asked questions
What is a multipass in a gaming club?
A multipass is a prepaid subscription where a player buys a package of hours at a discount relative to the hourly rate. The club receives money upfront; the player gets a lower per-hour price and a standing reason to return until the package is consumed.
How is multipass different from a regular hourly tariff?
An hourly tariff is pay-per-visit — the player pays for each session separately. A multipass is prepaid in bulk — the player buys a block of hours once, gets a discount, and the hours sit on their account until used or until expiry.
When does a multipass expire in IZI?
Expiration rules are configurable per tariff. Common setups: after N hours of use, after N days from purchase, or both — whichever event occurs first. A deadline creates urgency and drives return visits.
Can a player pay for a multipass with bonus balance?
Only up to the Max Bonus Percent configured for that tariff. Most clubs set this lower for multipass than for hourly sessions — ensuring packages are purchased with real money rather than accumulated bonuses.
What discount should a multipass have?
A useful starting framework: 8–12% for a small package (3–4 average sessions), 15–20% for a medium package (8–10 sessions), 22–28% for a large package (20+ sessions). Build tiers from your own average session length, not fixed hour counts.