Widgets (Banners) in IZI CRM

Widgets (Banners) in IZI CRM: In-Session Player Advertising

A widget is an advertising block in the player’s interface sidebar that your customers see while their session is running. While a player is gaming, IZI displays your content directly in their workspace — a top-up bonus, a tournament announcement, a bar deal. You configure it once in the CRM; IZI Boot delivers it to every PC automatically.

Widgets and screensavers live in the same menu section — Equipment → Screensavers — but serve different PC states: a screensaver activates on an idle PC, a widget activates during an active session. Together they cover the full customer lifecycle from the moment a player sits down to the moment they leave.

Why Use Widgets

A player stays in your club for one to several hours. During that time they regularly glance at the IZI interface — checking remaining time, balance, session status. Widgets turn those micro-moments into low-friction touchpoints. The banner sits in the sidebar and does not interrupt gameplay, but stays visible throughout the session.

Common scenarios with measurable results:

Scenario	Widget content	Business impact
Increase average spend	”Top up now — get bonus credits”	Higher average top-up amount
Bar upsell	”Coffee + snack special price today”	More bar revenue per session
Tournament sign-up	Date, prize pool, registration conditions	Slots filled earlier
Tariff upgrade	”Switch to Pro — more hours, lower rate”	Shift toward longer-term plans
Loyalty reminder	Current bonus balance or tier level	Higher return-visit rate

Exact numbers are parametric and depend on your average order value and current conversion baseline. As a reference: if a top-up bonus widget persuades an additional 10–15% of players to top up, the revenue gain is extra top-ups × average top-up amount × net margin after bonus.

Where to Find It in the CRM

Path: Equipment → Screensavers → Banners tab.

The section is a list of widget rules. Each rule is a bundle of three parameters:

• What to show — an image (JPG / PNG / WEBP)
• Who sees it — all PCs, a specific zone, or a specific device
• When — always, or within a defined time range

A device displays the widget from the first rule that matches both its target and the current time. Rules are evaluated top-to-bottom — list order is priority order.

How to Create a Widget: Step-by-Step

Step 1. Open the Banners tab

In the CRM left sidebar: Equipment → Screensavers. Click the Banners tab (may also appear as Widgets depending on your IZI version). You will see the current rule list or an empty screen on first use.

Step 2. Create a new rule

Click Add banner (or Add widget). A form with three sections opens.

Step 3. Upload an image (Creatives section)

Upload a JPG, PNG, or WEBP file. Practical guidelines:

• Keep file size small — the banner syncs to every PC over the local network. 200–500 KB is enough for a sharp image.
• Use a concrete call-to-action: “Top up now — get +20% bonus” outperforms a plain club logo.
• Create a separate file per event: one for the tournament, one for the seasonal promo. This makes activation and removal clean.

Step 4. Set targeting (Targeting section)

Choose which PCs will show this widget:

• All devices — the banner appears on every PC with an active session
• Zone — only PCs in the selected zone (VIP, Pro, Standard, etc. — see how to set up zones)
• Specific PC — one or more individual machines from the device list

Zones and individual PCs can be combined within one rule; conditions work as OR logic.

Step 5. Name the rule and set a schedule (Configuration section)

1. Name — something clear for your team: “Tournament June 28”, “Weekend bar promo”, “Permanent loyalty reminder”.
2. Schedule — the active time range for this rule. Leave blank to show at all times, or enter a specific range.

Example schedule setups:

Rule	Active
Weekend promo	Sat–Sun, all day
Night tariff reminder	Mon–Sun, 22:00–08:00
Tournament this week	Specific Mon–Sun date range
Permanent branding	No restriction

Click Save.

Step 6. Order the rules by priority

After saving, the rule appears in the list. Drag rules into the correct order:

• Specific rules (narrow zone, tight schedule) — higher up
• Broad fallback rules (all devices, no schedule) — lower down

Example ordering:

Position	Rule	Target	Schedule
1	Saturday tournament	VIP zone	Sat 12:00–22:00
2	Weekend bar deal	All devices	Sat–Sun
3	Top-up bonus	All devices	No restriction

Rule 3 is the safety net: it fires whenever rules 1 and 2 do not match on schedule or zone.

Step 7. Verify on a live PC

Open the real-time hall view and confirm that PCs with active sessions show the correct widget. If nothing appears, check that IZI Boot is running on those devices (Equipment → Devices) and has had time to sync.

Content Strategy: What and When to Show

Random rotation produces less impact than a deliberate content structure. A simple three-layer approach:

Permanent layer (always active, lowest priority): a top-up bonus or loyalty programme reminder — content that is relevant year-round. This is your fallback when no special event is running.

Event layer (high priority, restricted schedule): tournaments, seasonal campaigns, new tariff launches. Each is tied to a specific date range and removed or disabled after the event ends.

Zone layer (optional): the VIP zone can receive branded content without promotional noise while the standard zone sees offers. Useful when the two audiences behave differently.

This structure lets you add and remove event banners without touching the permanent background.

Widgets and Screensavers: How They Work Together

Widgets and screensavers complement each other and together form the full in-club communication loop:

• PC is idle → screensaver shows content (promos, schedule, branding) to anyone walking past or choosing a seat
• PC is occupied → widget delivers a message to the specific player at that machine

Screensavers handle attraction and atmosphere. Widgets handle conversion: prompting the current player to take an action — top up, visit the bar, register for a tournament.

Configure them as a pair. If you are running a tournament promo, create a screensaver with the announcement for idle screens and a widget with the reminder for players already in session.

What’s Next

• Screensavers for idle screens — configure content that shows on unoccupied PCs
• Schedules in Equipment — manage time slots for both screensavers and widgets
• Top-up bonus mechanics — the promotion most clubs run in their permanent widget layer

FAQ