IZI Club Voice and Tone Guide
IZI Club Voice and Tone Guide
Section titled “IZI Club Voice and Tone Guide”Your customers experience your club through three channels: the front desk, screens on the floor, and notifications on their phones. The last two are entirely text. How that text reads is how customers perceive your service.
This guide covers how to say things, not what to say. The principles apply across every touchpoint IZI surfaces to your customers — session-start messages, balance alerts, multipass reminders, and social posts.
The short version: be specific, skip decorative punctuation, and let the numbers do the selling.
Core principles
Section titled “Core principles”Concrete, not abstract
Section titled “Concrete, not abstract”Customers don’t read notifications carefully. They have about 3 seconds. Write so the point is clear at a glance.
❌ “Welcome to our loyalty program! We are delighted to offer you exclusive benefits and privileges as a valued member of our community…”
✅ “You have 200 bonus points available. Spend them on gaming time or at the bar.”
No exclamation clutter
Section titled “No exclamation clutter”An exclamation mark is for things that are genuinely urgent or exciting. Use it everywhere and it means nothing.
❌ “Your balance has been topped up! Enjoy your gaming session! See you again soon!”
✅ “Balance topped up by 500. Bonus points added: 25.”
Helpful, not promotional
Section titled “Helpful, not promotional”A notification should help the customer do something. Sales messaging belongs in a separate channel.
❌ “Don’t miss out! Today only — our best rates for loyal customers!”
✅ “Your multipass expires in 3 days. Renew at the front desk or in the app.”
Notification examples
Section titled “Notification examples”Balance top-up
Section titled “Balance top-up”❌ “Congratulations! Your account has been successfully topped up. We have added bonus points to your account as part of our special rewards program!”
✅ “Balance +300. Bonus points +15. Points valid for 30 days.”
Session start
Section titled “Session start”❌ “Welcome! We wish you a wonderful and exciting gaming experience at our amazing club!”
✅ “Seat 12 — Standard rate. Started: 14:35.”
Low balance
Section titled “Low balance”❌ “ALERT! Your balance is almost gone! Top up immediately to keep playing!”
✅ “Balance: 20 — about 10 minutes left. Top up at the front desk.”
Promotion
Section titled “Promotion”❌ “SUPER DEAL!!! Daytime hours — 40% CHEAPER!!!”
✅ “Weekdays 10:00–16:00: Daytime rate — 80/hr instead of 130.”
Social media
Section titled “Social media”Social posts can be a bit more alive, but not at the expense of specificity.
Hardware upgrade announcement:
❌ “We are incredibly excited to announce that our club is now equipped with amazing next-generation hardware of the highest tier!!!”
✅ “Upgraded the floor: 20 machines running RTX 4070 Ti, 240 Hz monitors. Come see for yourself.”
Promotion announcement:
❌ “Best prices in town, only with us! Take advantage of our incredible offers while you can!”
✅ “Every Sunday from 20:00 until close — Night rate: gaming hour at 60.”
Words to avoid
Section titled “Words to avoid”These words tend to inflate the text without adding information. When you catch one, replace it with a specific number or deadline.
| Avoid | Replace with |
|---|---|
| Exclusive | — (just cut it) |
| Incredible | — (just cut it) |
| Amazing | — (just cut it) |
| Best in town | A specific number or metric |
| Don’t miss out | The actual end date |
| Hurry | A specific deadline |
| Must-have | A specific action |
| Simply | — (just cut it) |
Customer address settings in IZI
Section titled “Customer address settings in IZI”In IZI CRM settings you can configure the default address form — formal or informal — that carries through all system-generated notifications. Set it once; it applies across balance alerts, session confirmations, multipass reminders, and low-balance warnings.
When a customer’s name is on file, IZI uses it automatically: “Alex, your balance…” When no name is available, the notification leads with the fact directly — no filler greeting.
Whichever register you choose, keep it consistent across every channel your club uses: IZI notifications, your website, social media, and the language your front desk staff uses in person. Inconsistency signals disorganisation more than any single bad sentence does.
See also
Section titled “See also”Frequently asked questions
Should I address customers formally or informally in IZI notifications?
It depends on your audience. If most of your visitors are teenagers and young adults under 25, an informal tone creates closeness. For mixed audiences or clubs with corporate clients, a more formal register works better. The key rule: pick one and stay consistent across all channels — notifications, website, social media, and your front desk.
What should a bonus top-up notification say?
Keep it short and specific: 'You received 50 bonus points — valid for 30 days.' Skip explaining the mechanic, skip the exclamation marks, skip 'Congratulations!'. Customers scan notifications in under 3 seconds; the value and deadline are all that matters.
How do I write about promotions without sounding like spam?
Lead with the concrete benefit, drop the superlatives. Instead of 'MEGA DEAL 50% OFF!!!' write 'Weekdays 10:00–16:00: gaming hour at 80 instead of 130.' Numbers sell better than adjectives.
Does IZI support using the customer's name in notifications?
Yes. When a customer's name is on file, IZI inserts it automatically: 'Alex, your balance is running low.' When the name is unknown, the notification goes straight to the point — no placeholder, no generic greeting.