Gaming Club CRM — What It Is and Why You Need It

Gaming Club CRM — What It Is and Why You Need It

Gaming club CRM — the software system through which admins manage all operational processes: real-time hall view, session management, payment acceptance, client work, and analytics. In IZI this is a single web interface combining cashier, hall, stock, and analytics.

What It Means in Simple Terms

Without CRM, an admin works manually: writing on paper who is at which PC, calculating session costs by hand, keeping in mind who paid and who hasn’t. This works for 5 computers but breaks down at 20+.

CRM is the club’s operating system. It sees every computer in the hall, knows its status (free, occupied, paused), records every payment, remembers every client’s history.

What IZI CRM Includes

Hall — real-time PC map. See which computer is occupied, by whom, how much time remains. Open and close sessions in a few clicks.

Cashier — accept payments: cash, cards, via mobile app. All tariffs in one place. Client balance, top-up history, bonuses.

Clients — full player database with visit history, top-ups, current balance. Search by name, phone, or ID. Create client groups for special tariffs.

Shifts — open and close cashier shifts, reconcile cash and card payments, shift report. See How to Close a Shift in IZI.

Tariffs — configure all club tariffs: hourly, multipass, promotional. Expiration rules, usage policy, zone pricing.

Analytics — club KPIs: revenue, ARPU, AOV, hall utilization, cohort retention, sessions per player.

Stock and bar — inventory tracking, sales through cashier, write-offs, inventory checks.

Devices — manage hall PCs via IZI Boot, Wake-on-LAN, remote power-on and configuration.

Who Works in the CRM

Access to different CRM sections is controlled by roles. IZI has one built-in staff role — Administrator — which provides base club-level rights. Beyond that, the owner creates custom roles: give each one a name (for example “Cashier” or “Manager”), then select exactly which permissions it grants. A cashier role might cover only the cashier and hall sections, while a manager role might include analytics across all clubs. The owner has full access to the organization and all clubs.

Related Terms

• Organization in IZI — top hierarchy level, groups multiple clubs
• Role in IZI — permission set for staff members
• Zones — hall segments managed through CRM
• Mobile App — client interface connected to CRM
• KPIs — metrics the owner sees in CRM Analytics