Products Catalog in a Gaming Club
Products Catalog in a Gaming Club — Setup and Revenue Growth
Section titled “Products Catalog in a Gaming Club — Setup and Revenue Growth”The Products section in IZI CRM is the catalog of everything your club sells beyond gaming time: drinks, food, snacks, merchandise, accessories, and consumables. Admins add items from this catalog directly to a player’s bill while opening a session — one action, one receipt. Every product sale is recorded as a separate line in reports, giving you clear visibility into bar revenue and letting you track and improve average order value (AOV) — the total a player spends per visit.
Setting up the catalog is the first operational step. Without accurate item listings, bar attach rate stays invisible in analytics and admins quote prices from memory. Below is how the section is structured, how to configure it correctly, and why catalog organization directly affects both POS speed and report accuracy.
Business logic: why a product catalog matters
Section titled “Business logic: why a product catalog matters”A club earns from two revenue streams: gaming time and everything else. “Everything else” — bar, merch, accessories — typically represents 15–35% of total revenue, but that share depends almost entirely on how fast an admin can add an item to a bill.
When the catalog is missing or poorly structured, admins ring up sales off-system, round prices, and lose items during shift handovers. The result: actual revenue diverges from recorded revenue, stock levels do not reconcile, and the owner has no reliable picture of bar performance.
When the catalog is properly configured:
- Admins find any item in under 5 seconds by category — fewer errors during busy periods.
- The shift report shows a revenue breakdown: gaming time / bar / merch.
- AOV is calculated correctly and can be moved deliberately.
- Stock losses become visible before the next physical inventory count.
Structure of the Products section in IZI CRM
Section titled “Structure of the Products section in IZI CRM”In IZI, the product catalog lives at: Club → Catalog → Products. The section is built from several linked objects.
Product item
Section titled “Product item”Each item is a single SKU: a can of cola, a hot dog, a headset, a branded t-shirt. It has the following fields:
| Field | Purpose |
|---|---|
| Name | Shown at the POS and on the receipt. Keep it short and specific — “Red Bull 250ml” beats “Energy Drink” |
| Price | Selling price in the club’s primary currency |
| Category | The group this item belongs to (see below) |
| Description | Optional. Visible in the CRM interface only |
| Status | Active / Inactive. Inactive items do not appear at the POS |
| Stock link | Optional. Deducts one unit from inventory on each sale |
Product categories
Section titled “Product categories”Categories group items for POS navigation and for revenue breakdowns in reports. The more items in your catalog, the more categories matter.
A recommended base structure for most clubs:
| Category | What it includes |
|---|---|
| Drinks | Water, soda, energy drinks, juices |
| Hot drinks | Coffee, tea |
| Snacks | Chips, crackers, nuts, cookies |
| Hot food / Kitchen | Hot dogs, burgers, pizza — if you have a kitchen |
| Merch | T-shirts, caps, branded mousepads |
| Accessories | Headsets on loan, adapters, chargers |
If you have three items in the catalog, categories are optional. With 30+ items, the POS becomes an unnavigable scroll without them.
How Products connect to the rest of the catalog
Section titled “How Products connect to the rest of the catalog”The Products section is the base layer that more advanced mechanics build on:
- Product discounts — reduce the price of a specific item for a customer group or time window.
- Promotions — time-limited marketing events: “drink at half price after 10 pm.”
- Combo bundles — a catalog product paired with a gaming tariff as a single priced item. For example, “2 hours + energy drink” as one package.
How to set up the product catalog: step-by-step
Section titled “How to set up the product catalog: step-by-step”Step 1. Draft your item list offline
Section titled “Step 1. Draft your item list offline”Before opening the CRM, take your real assortment and write down:
- Name (short, as it will appear at the POS)
- Category
- Selling price
- Whether stock tracking applies
This takes 20–30 minutes and prevents you from having to rename items after they already appear in sales history.
Step 2. Create categories
Section titled “Step 2. Create categories”Go to Club → Catalog → Products, open the category manager, and create the categories from your list. Avoid over-fragmenting: 4–6 categories cover most clubs comfortably.
Step 3. Add items
Section titled “Step 3. Add items”Click “Add product.” Fill in the name, price, and category. Save. The item is immediately available at the POS.
For items with stock tracking — drinks, snacks — link the product to the corresponding warehouse unit. The next sale will automatically deduct one unit from inventory.
Step 4. Verify at the POS
Section titled “Step 4. Verify at the POS”Open the POS view, create a test session, and add a few items from different categories. Confirm that:
- Categories are visible and switch quickly.
- Names are not truncated.
- Prices are correct.
Step 5. Deactivate out-of-stock items
Section titled “Step 5. Deactivate out-of-stock items”If an item is temporarily unavailable, set it to inactive rather than deleting it. When supply is restored, reactivate it. Sales history is preserved either way.
Pricing: how to set the right selling price
Section titled “Pricing: how to set the right selling price”The price in the catalog is the selling price. For bar items, the right price is built from your cost margin — not from eyeballing “+20% on top of purchase.”
Parametric formula:
Selling price = Cost price × (1 + target markup)Typical markup ranges by category:
- Drinks and snacks in clubs generally carry 100–200% markup (cost × 2–3).
- Coffee and tea run higher because raw material cost is low and turnover is fast.
- Merchandise carries less markup (50–100%) but carries no spoilage risk.
Your specific numbers come from your own baseline: calculate your average purchase cost and decide what margin you want to maintain. Benchmarking against other clubs is not useful — costs and audience demographics vary too much.
How products affect key club metrics
Section titled “How products affect key club metrics”Impact on AOV
Section titled “Impact on AOV”AOV (average order value per visit) is the primary metric driven by the product catalog. The direct formula:
AOV = gaming time revenue per session + bar and merch revenue per session (average)If you have 400 sessions per month and attach rate (the share of sessions with a bar order) grows from 20% to 35%, with an average bar order of B, the bar revenue lift equals 0.15 × 400 × B. That is pure revenue growth without touching gaming tariffs.
For this to work, the catalog must be complete, prices must be accurate, and admins must offer items when opening a session.
Impact on shift reporting
Section titled “Impact on shift reporting”Every product sale is recorded in the shift report as a separate line with category and amount. At the end of a shift you can see how much revenue came from gaming time, how much from the bar, and how much from merch. This is the baseline for evaluating admin performance.
Impact on stock control
Section titled “Impact on stock control”When products are linked to warehouse items, every sale deducts a unit. Inventory levels are visible in real time, so you can reorder before the shelf is empty — especially important for high-turnover drinks.
Common mistakes when setting up the catalog
Section titled “Common mistakes when setting up the catalog”One long list with no categories. Fifty items in a single flat list means admins spend 30 seconds searching per order. During peak hours this becomes a hard bottleneck.
Multiple items with the same name. Three items all called “Energy Drink” with different prices — where does the difference come from? Use specific names: “Red Bull 250ml,” “Monster 500ml,” “Hi-Volt 250ml.”
Deleting items instead of deactivating them. A deleted item disappears from historical reports. Deactivating removes it from the POS but preserves all past sales data.
No stock link when you run warehouse accounting. If inventory is tracked in a spreadsheet but not in the CRM, the two records will diverge. Either do everything in the CRM or keep everything external — mixing modes creates persistent discrepancies.
Price set without knowing the cost. A “nice” round number chosen without margin data. A month later, bar revenue looks solid in reports — but profitability is unknown.
Related sections
Section titled “Related sections”- Product categories — how to group items for fast POS operation.
- Product discounts — how to configure discounts on specific items.
- Promotions — time-limited marketing events.
- Combo bundles — pairing a tariff and a product into one item.
- AOV — average order value per visit — the key metric the product catalog moves.
- Attach rate — bar conversion per session — how catalog setup affects the share of sessions with a bar order.
- Shift report — where product revenue appears broken down by shift.
Frequently asked questions
What is the Products section in IZI CRM?
The Products section is the catalog of everything a club sells beyond gaming time: drinks, food, snacks, merchandise, accessories. Each item has a name, price, category, and optional stock linkage. This is where an admin picks items to add to a player's bill during a session.
How are products different from tariffs in IZI?
Tariffs sell gaming time — PC, PS, multipass. Products are everything else: bar items, merch, accessories. They live in separate CRM sections and appear in separate reporting lines. Mixing them in accounting creates confusion and inaccurate revenue splits.
Can I set time-based pricing for products?
Time-of-day pricing schedules apply to gaming tariffs only, not to products. If you need variable pricing at different times, use promotions or combo bundles instead.
How do products affect a club's AOV?
Every bar order increases the average session value (AOV). The formula: AOV lift = attach rate increase × average product order value. If attach rate grows from 20% to 35% and your average bar order is B, each session earns an extra 0.15 × B on top of gaming revenue.
What are product categories and why do they matter?
Categories group items for faster navigation at the POS and cleaner reporting filters. Examples: Drinks, Snacks, Merch. Without categories, a catalog of 30+ items becomes a scrollable list that slows down every transaction during peak hours.
How do I set up a discount on a product in IZI?
Product discounts are configured in the Product Discounts sub-section inside the catalog. You can set a fixed amount or percentage and attach it to a time period or a customer group.
How does IZI link products to warehouse stock?
Each product can be mapped to a warehouse inventory item. When a sale is recorded, the system automatically deducts one unit from stock. This lets you spot shortages before shelves are actually empty.
Can I sell a product without stock tracking?
Yes. If you do not run warehouse accounting, products sell without any deduction — revenue is still recorded, but actual inventory consumption is not tracked. The two modes are independent.
What does selling a product look like at the POS?
The admin opens a player's session or bill → goes to the Products tab → picks a category → adds the item → confirms. The product lands in the same bill as gaming time — one checkout action for the customer.
How do combo bundles relate to the product catalog?
A combo bundles one or more products from the catalog with a gaming tariff into a single priced item. Combos are configured separately but draw their components directly from the product catalog.