Compare Clubs in Your Network by Revenue & Utilization
Compare Clubs in Your Network by Revenue and Utilization
Section titled “Compare Clubs in Your Network by Revenue and Utilization”If you operate multiple clubs under one IZI organization, you periodically need to know which location is pulling the network up and which is falling behind. The right approach is to compare every club on the same set of metrics over the same time window. Because IZI analytics is built on shared data cubes — transactions, sessions, bar orders — the numbers are directly comparable across locations without any manual adjustment.
Quick answer. In the CRM, select a club → Analytics → KPI Dashboard. Set the same date range for every club and record four metrics: Accrual Revenue (Excluding Refunds), Utilization (percentage of available device-hours actually used), Accrual ARPU (average revenue per unique customer), and Session Count. These four numbers are enough to spot which location is running efficiently and which is underloaded or losing revenue per customer.
Step 1. Lock a Period and Use It for Every Club
Section titled “Step 1. Lock a Period and Use It for Every Club”A comparison only means something when every club is measured in the same time window. A completed calendar month or a fixed Monday-to-Sunday range both work well.
How to set the period in the KPI Dashboard:
- Log in to the CRM and select your first club using the club switcher at the top.
- Navigate to Analytics → KPI Dashboard.
- In the date picker (top-right corner of the dashboard), enter
dateFromanddateTo. - Write down the dates — you will enter the same values for each subsequent club.
Repeat for every club in the organization with identical dates.
If a club was closed for renovation or opened partway through the period, exclude it from the comparison or annotate the data separately. Mixed periods make the numbers incomparable.
Step 2. Collect Revenue Metrics
Section titled “Step 2. Collect Revenue Metrics”IZI calculates revenue using two accounting methods. For cross-club comparisons, use the accrual method — it reflects how much customers actually spent on gaming time and bar, regardless of when they topped up their balance.
Revenue metrics in the Finance section of the KPI Dashboard:
| CRM Metric | What It Shows |
|---|---|
| Accrual Revenue | All charges minus refunds for the period |
| Accrual Revenue (Excluding Refunds) | Charges only, without deducting refunds |
| Bar Revenue (Including Refunds) | Income from bar sales |
| Tariff Revenue | Gaming time income, excluding bonus payments |
| Refunds | Total value of all reversed transactions |
For an apples-to-apples comparison, Accrual Revenue (Excluding Refunds) is the most objective row — it is independent of each club’s refund policy and reflects pure consumer demand.
If clubs differ significantly in floor size or device count, supplement absolute revenue with ARPU and revenue per device (revenue ÷ number of active devices in the club).
Step 3. Compare Hall Utilization
Section titled “Step 3. Compare Hall Utilization”Utilization measures what share of available gaming time customers actually consumed. It is the primary efficiency metric for your physical space.
Where to find it: KPI Dashboard → Session Data section → Utilization card.
IZI computes utilization as:
Utilization (%) = Total session hours ÷ (Active devices × Period length) × 100How to read the result:
- Below 30 % — the hall is clearly underloaded. Likely causes: schedule misaligned with peak demand, low foot traffic, or pricing that discourages long sessions.
- 30–60 % — a healthy range for most clubs.
- Above 70 % — high load; at this level check for queuing and turnaway rates.
Alongside utilization, look at Hours Played — the absolute figure confirms that a high percentage is not an artifact of having very few devices.
Step 4. Compare ARPU and Customer Base
Section titled “Step 4. Compare ARPU and Customer Base”ARPU is the average revenue per unique customer over the period. IZI provides several variants in the Finance section:
| CRM Metric | When to Use It |
|---|---|
| Accrual ARPU | Primary customer value indicator |
| Session ARPU | Gaming component only |
| Bar ARPU | Bar efficiency per buyer |
| Combo ARPU | Relevant if you sell combo packages |
For cross-club comparison use Accrual ARPU — it covers both gaming time and bar spend and reflects total customer monetization.
In the Customer Data section also check:
- Total Customers — unique players for the period.
- New Customers / Returning Customers — the ratio shows whether a club is building retention or relying purely on new traffic.
Step 5. Compare Session Metrics
Section titled “Step 5. Compare Session Metrics”The Session Data section contains metrics that reveal how intensively each club is being used:
| CRM Metric | What to Analyze |
|---|---|
| Session Count | Absolute player throughput |
| Hours Played | Total gaming time consumed |
| Average Session Length | How long customers stay |
| Utilization | Space efficiency |
| Unregistered Customer Sessions | Share of anonymous visitors |
A gap in Average Session Length between clubs often reflects tariff structure: clubs with hourly tariffs tend to generate shorter sessions than clubs with unlimited packages. Account for this when interpreting the difference.
Step 6. Look at Bar Performance Separately
Section titled “Step 6. Look at Bar Performance Separately”If your clubs have a bar, compare it through the Bar Data section:
- Bar Revenue (Including Refunds) — absolute bar income.
- Bar ARPU — bar revenue per buyer.
- Average Bar Check — mean value of a single order.
- Bar Order Count — bar throughput intensity.
A useful ratio to calculate manually: Bar Attach Rate = bar orders ÷ session count × 100. If one club shows 40 % and another shows 15 %, dig into menu differences, bar counter placement, and staff upselling habits.
Summary Table for Monthly Monitoring
Section titled “Summary Table for Monthly Monitoring”Fill in this table once a month for each location, pulling every value from the KPI Dashboard with the same date range:
| Metric | Club A | Club B | Club C |
|---|---|---|---|
| Accrual Revenue (Excl. Refunds) | |||
| Utilization, % | |||
| Accrual ARPU | |||
| Session Count | |||
| Average Session Length | |||
| Hours Played | |||
| Total Customers | |||
| Returning Customers | |||
| Bar Revenue | |||
| Bar ARPU |
How to Interpret Gaps Between Clubs
Section titled “How to Interpret Gaps Between Clubs”High Utilization + Low ARPU
Section titled “High Utilization + Low ARPU”The club is well-filled but earns little per customer. Likely causes: tariff too low, high share of short sessions, weak bar sales. Check Average Session Length and Bar ARPU.
Low Utilization + High ARPU
Section titled “Low Utilization + High ARPU”The club monetizes its customers well but attracts fewer of them. The tariff may be too high or the location has low foot traffic. Look at the New Customers trend — if it is declining, the problem is in acquisition.
Equal Utilization, Different Revenue
Section titled “Equal Utilization, Different Revenue”Check the tariff structure: a club with higher tariff rates or a stronger bar will show more revenue at the same utilization. Compare Tariff Revenue and Bar Revenue separately to isolate which stream is driving the gap.
Many New Customers, Few Returning
Section titled “Many New Customers, Few Returning”The club acquires well but retains poorly. If the Returning Customers share drops below 40 %, examine how the loyalty bonus is configured — an adjustment there often closes the retention gap faster than any marketing campaign.
Access Permissions
Section titled “Access Permissions”To view the KPI Dashboard, a staff member needs the ANALYTICS_KPI_READ permission in role settings. A network manager can ask an administrator to grant access to multiple clubs at once — this is done through the organization settings in the CRM.
See Also
Section titled “See Also”Frequently asked questions
Where in IZI can I see KPIs for all clubs at once?
Open any club in the CRM and go to Analytics → KPI Dashboard. Every club has the same set of metrics, so you can open each one in the club switcher at the top of the CRM and compare numbers for the same period.
Which metrics should I use to compare clubs fairly?
Focus on four comparable metrics: Accrual Revenue (Excluding Refunds), Utilization (%), Accrual ARPU, and Session Count. These are calculated identically in every club and can be compared directly.
How does IZI calculate hall utilization?
Utilization (%) = Total session hours ÷ (Active devices × Period length) × 100. You'll find this in KPI Dashboard → Session Data section → Utilization card.
What is ARPU and how do I read it when comparing clubs?
ARPU (Average Revenue Per User) is the revenue earned per unique customer over a period. IZI offers several variants — Cash ARPU, Accrual ARPU, Session ARPU, and Bar ARPU. When comparing clubs, always use the same variant across all locations.
Can I see all clubs on one screen?
A single consolidated view across all organization clubs is a feature in development. Currently, you compare clubs by opening each one individually through the club switcher in the CRM top bar, using the same date range each time.
What time period works best for comparing clubs?
Use a completed calendar month or a fixed Monday-to-Sunday week so every club has the same number of operating days. Exclude any location that was closed for maintenance or opened mid-period from the comparison.