How to Promote the IZI App Among Club Clients — Methodology
How to Promote the IZI App Among Club Clients
Section titled “How to Promote the IZI App Among Club Clients”Goal — grow the share of active clients with the app installed. This gives the club: a direct communication channel via notifications, growth in online top-ups, reduced register load during peak hours.
Baseline: What to Measure Before Starting
Section titled “Baseline: What to Measure Before Starting”Before launch, record:
- Current share of clients with the app — in CRM: Clients → filter by source ‘App’ → count / total active clients in the last 30 days.
- Share of app top-ups — in CRM: Analytics → Transactions → source ‘App’ → percentage of all top-ups.
- Average top-up amount — record before launching the install bonus, to compare later.
These three numbers are your baseline for measuring results in 4 weeks.
Tool 1 — QR Codes in the Right Places
Section titled “Tool 1 — QR Codes in the Right Places”Where to Place
Section titled “Where to Place”The app download QR code must be where clients are waiting or looking:
| Location | Why It Works |
|---|---|
| Reception counter | Client is waiting — time to pull out the phone |
| Gaming table at each PC | Client looks at the table at the start of a session |
| Entrance / door | Visible every time entering and leaving |
| Screensaver on PC | Visible when the seat is unoccupied |
How to Generate QR
Section titled “How to Generate QR”In CRM: Settings → App → Download QR. Print in A6–A5 format. Laminating extends lifespan — no need to replace monthly.
Poster Text
Section titled “Poster Text”Minimal effective text:
Download IZI app[QR]Top up balance, book a seat,order from the bar — from your phoneIf there’s an install bonus — add it to the poster: “Install — get [N] bonuses.”
Tool 2 — Administrator Register Script
Section titled “Tool 2 — Administrator Register Script”The administrator offers the app in two scenarios:
New client at first registration:
“Would you like to register an account in our app? You can top up your balance from your phone, see your bonus account, and order from the bar right from your seat. Takes a minute — the QR is right here.”
Regular client without the app (visible from CRM source — not ‘App’):
“By the way, we have an app — you can top up your balance without queuing. If you’d like, I can show you — literally one minute.”
What to Record
Section titled “What to Record”If the client declined — a tag or note “app offered” can be added in CRM. So the offer isn’t repeated next visit — that’s annoying. The offer is made once, then only the passive environment works (posters).
Tool 3 — Install Bonus
Section titled “Tool 3 — Install Bonus”Mechanics
Section titled “Mechanics”An automation rule is configured in CRM:
- Event: first app login (or first app top-up)
- Action: award N bonuses
- Bonus expiry: 14–30 days
How to Calculate the Bonus Size
Section titled “How to Calculate the Bonus Size”Guideline: the install bonus should incentivize at least one repeat visit. Parametric formula from your average top-up:
Install bonus ≈ 0.10–0.15 × average top-up amountIllustrative scenario: if your average top-up is 500 units — a bonus of 50–75 units is noticeable without causing losses. With ~70% margin on gaming time, the real cost to the club is approximately 15–22 units.
How to find your average top-up — in the average check calculation guide.
Bonus Expiry
Section titled “Bonus Expiry”Short expiry (7–14 days) creates urgency — client returns faster. Long expiry (60+ days) reduces motivation to return specifically now. Optimal: 21–30 days with average visit frequency of once every 1–2 weeks.
Tool 4 — Communication via Notifications
Section titled “Tool 4 — Communication via Notifications”After installing the app, clients automatically receive notifications — if they granted permission at first launch. This is your direct channel with no mailing services needed.
First notifications after installation build a habit:
- Reminder about the install bonus awarded
- Notification about upcoming bonus expiry in [N] days
- Promotions and special offers
Configured via Automations in the CRM. More details — in App Notifications.
How to Measure Results
Section titled “How to Measure Results”After 4 weeks, compare with baseline:
| Metric | How to View in CRM |
|---|---|
| Share of clients with app | Clients → source ‘App’ / all active |
| Share of online top-ups | Analytics → Transactions → source ‘App’ |
| Average top-up for period | Analytics → period before vs. after comparison |
| Notification activity | Automations → firing statistics |
If the share of clients with the app grew but average check or top-up frequency didn’t — check: is the top-up bonus rule configured? Is the install bonus being awarded? Do clients see the bonus prompt on the top-up screen?
When the Methodology Doesn’t Work
Section titled “When the Methodology Doesn’t Work”- No top-up bonus — clients install the app but have no incentive to top up through it. Fix: enable top-up bonus simultaneously with app promotion.
- Poor in-club Wi-Fi — client can’t download the app on-site. Ensure guest Wi-Fi works stably.
- Administrator doesn’t offer — without the active script, poster conversion to install is low. Include the app offer in the new client registration checklist.
- Audience without smartphones — if a significant share of clients come without a smartphone (e.g., younger children), conversion is objectively limited. In this case focus on accompanying adults.
Related Sections
Section titled “Related Sections”- IZI App Overview — what the client gets after installation
- Download and Install the App — client-facing page
- Top-Up Bonus — key incentive after installation
- Bonus Engine — how to configure install bonus automation
- App Notifications — first notifications after installation
Frequently asked questions
How quickly can the share of clients with the app grow?
When launching QR codes + register script + install bonus simultaneously — first results are visible within 1–2 weeks. Organic growth without incentives is significantly slower.
Which install bonus is more effective — fixed or percentage-based?
A fixed bonus is clearer to clients: 'install — get X.' A percentage of the first top-up works better if you want to incentivize both installation and the first top-up simultaneously.
How do I measure how many clients installed the app?
In the CRM Clients section, clients can be filtered by registration source 'App.' The share of such clients from total active clients is the app penetration metric.
Should every client be asked to install the app?
No. The script is used with new clients at first registration and with regulars who don't have the app. Clients who already have an account in the app don't need to be asked.
What if a client says 'I don't have space for a new app'?
The IZI app weighs about 35–45 MB. Response: 'Less than most games, and it saves time every visit.' Don't push — note it in the system and offer again at the next visit.
Do QR codes need to be updated?
App download QR codes are static — no updates needed. QR codes for bar ordering at gaming seats are linked to specific PCs — replace them if the seating arrangement changes.
How to promote the app without annoying regular clients?
Offer once at a convenient moment, record the response. Clients who declined don't receive repeat offers from the administrator — only unobtrusive posters in the hall.
Do posters work without a register script?
Posters work as background reminders, but their conversion to install is low without an active offer. The combination of poster + register script + bonus gives significantly better results.
How to enable an install bonus in IZI?
Via Automations in the CRM: event 'First app login' → action 'Award N bonuses.' Recommended bonus expiry: 14–30 days to incentivize the first visit.
Is separate client consent needed for notifications?
The system requests notification permission on first app launch. The administrator doesn't control this permission — it's the client's choice in phone settings.