Visit Frequency in a Gaming Club
Visit Frequency in a Gaming Club
Section titled “Visit Frequency in a Gaming Club”Visit frequency — the average number of times an active player visits the club per month. One of two key revenue multipliers alongside average spend per visit.
What It Means in Simple Terms
Section titled “What It Means in Simple Terms”The same client base with the same average spend produces very different revenue depending on how often people come. A player visiting once a week brings 4× more than a player visiting once a month at identical spend per visit.
Visit frequency = sessions per player — the same metric, different framing.
Connection to ARPU:
ARPU = Visit frequency × AOV (average spend per visit)Any change in ARPU can be decomposed into frequency change and spend change. Knowing which one is driving it determines what to fix.
How to Track in IZI
Section titled “How to Track in IZI”Analytics section — alongside active player count and ARPU. Useful to view by segment (multipass holders show notably higher frequency), tariff, and time period.
Full instructions → How to Calculate Visit Frequency.
Typical Ranges
Section titled “Typical Ranges”| Monthly visits | Interpretation |
|---|---|
| 1–2 | Club hasn’t become a regular destination |
| 2–4 | Normal range. Some of the base visits weekly |
| 4–6 | Good frequency. Habit has formed |
| Over 6 | Concentration in active core |
The main lever: create a prepaid asset on the player’s account. While a player has paid hours or bonus balance, they have a reason to return. Both multipass and top-up bonus work through this principle.
Related Terms
Section titled “Related Terms”- Sessions Per Player — same metric, technical IZI term
- ARPU — revenue per player = frequency × average spend
- Multipass — package creating regular visit incentive
- D30 Retention — related: newcomer return in first month
- LTV — lifetime value grows with frequency