Club Visits & Footfall in IZI CRM
Club Visits and Footfall in IZI CRM: Where to Look and How to Read the Numbers
Section titled “Club Visits and Footfall in IZI CRM: Where to Look and How to Read the Numbers”IZI CRM surfaces footfall data in two complementary places. Analytics → Key Metrics gives you a same-day snapshot with the Sessions card (total started sessions) and the Total Clients card (unique players for that day). Analytics → Session Report gives full-period KPIs: session count, unique clients broken into four types, zone utilization, and an hour-of-week heatmap.
The core unit is the session — one gaming interval from start to finish, regardless of how many times it was extended. Extensions add time to an existing session; they do not create a new one and do not increment the session counter. Understanding this distinction prevents the most common misreading of footfall numbers.
Two levels of data: business picture vs. operational log
Section titled “Two levels of data: business picture vs. operational log”Level 1 — Analytics (aggregated metrics)
Section titled “Level 1 — Analytics (aggregated metrics)”The Analytics section in the club sidebar shows club-wide data for a chosen period. It contains two sub-views.
Key Metrics block — a single-day snapshot with cards:
- Sessions — number of gaming sessions for the day.
- Total Clients — unique players who had at least one session.
- New Clients — players who registered during the selected period.
- Repeat Clients — players registered before the period started.
Session Report — detailed analytics for any custom date range. Available KPI cards:
| Card | What it measures |
|---|---|
| Total Clients | Unique players for the period (registered + unregistered) |
| New Registered | New clients with a phone number |
| New Unregistered | New anonymous guests |
| Repeat Registered | Returning clients with a phone number |
| Repeat Unregistered | Returning anonymous guests |
| Sessions | Total session count for the period |
| Hours Played | Combined duration of all sessions |
| Avg Utilization % | Hours played ÷ (shift hours × devices) × 100 |
| Sessions under 10 min | Sessions shorter than 10 minutes |
| Avg Session Length | Hours played ÷ session count |
Level 2 — Sessions log (per-session list)
Section titled “Level 2 — Sessions log (per-session list)”The Sessions section in the club sidebar is a paginated, filterable list of every individual session. Use it to find a specific client’s session, not for trend analysis. This is an incident-resolution and manual-management tool, not an analytics view.
How to open the Session Report: step by step
Section titled “How to open the Session Report: step by step”- Log in to IZI CRM and select your club.
- In the sidebar, go to Analytics.
- At the top of the page, click the Session Report tab.
- Choose a period from the date picker (presets: today, week, month, custom range).
- Optionally filter by zone using the All Zones dropdown in the top-right corner of the block.
- Click Export to download the data as a spreadsheet.
The page refreshes automatically when you change the period or zone filter.
How IZI counts unique clients
Section titled “How IZI counts unique clients”Uniqueness is determined by the player account:
- A client with a phone number is identified unambiguously. However many sessions they play in a period, they count as 1 in Total Clients.
- An anonymous guest (no phone number) cannot be deduplicated across visits — there is no identifier to match on. IZI reports their sessions accurately but does not claim a reliable unique count for them.
Practical rule: the Total Clients card reflects real footfall only when a high share of guests are registered. If your club has a large proportion of anonymous visitors, use Sessions as a rough proxy for total traffic volume alongside the unique clients figure.
Zone utilization: footfall by device and area
Section titled “Zone utilization: footfall by device and area”At the bottom of the Session Report is the Zone Utilization table. Each row is one device or zone. Columns:
| Column | Meaning |
|---|---|
| Zone | Gaming zone name (PC, console, VIP, etc.) |
| Device | Specific PC or device |
| Hours | Total hours played on that device |
| Utilization % | Hours ÷ maximum possible hours for the period |
| Devices | Number of devices in the zone |
| Sessions | Session count on the device / in the zone |
| Unique Clients | Unique players on the device / in the zone |
Use this table to compare footfall across zones — for example, to confirm that a VIP area is not sitting idle while standard PCs are fully booked.
Hour-of-week heatmap: when is your club busiest?
Section titled “Hour-of-week heatmap: when is your club busiest?”The Avg Occupied Devices per Hour tab renders a heatmap: days of the week on the horizontal axis, hours of the day on the vertical axis. The redder the cell, the higher the average occupancy for that time slot.
The heatmap answers:
- Which hours carry the heaviest load?
- Are there mid-week troughs in footfall?
- Where could a targeted promotion drive traffic during quiet slots?
Sessions log: when to use it
Section titled “Sessions log: when to use it”The Sessions section (distinct from the Session Report) is a searchable, paginated list with filters:
- Status — select one or more: Pending Payment, Running, Completed, Cancelled.
- From / To — date range by session start date.
- Client — search by a specific player.
- Device — filter by one or more devices.
Each row shows: start date, client name (or “Guest” for anonymous), devices, tariffs, duration, status.
Use the log for:
- Finding a specific session when resolving a complaint.
- Reviewing sessions in Pending Payment status (incomplete checkouts).
- Exporting a detailed session list for a period.
For more on managing individual sessions, see Starting and Ending a Session.
Sessions vs. visits: what is the difference?
Section titled “Sessions vs. visits: what is the difference?”In IZI, one client visit to the club can contain multiple sessions — for example, if the client played on two different PCs or started a new session after a break. The Sessions metric counts every start; Total Clients counts unique people.
If you need visit frequency — how many times a client came to the club — see Client Visit Frequency, which uses a different approach: unique active days per player.
Connecting footfall to revenue
Section titled “Connecting footfall to revenue”Footfall is the denominator (or numerator) in most key business metrics:
- ARPU = revenue ÷ unique clients — details in How to Calculate Club ARPU.
- Avg session value = session revenue ÷ session count — visible in the Session Report cards.
- Hall utilization = hours played ÷ maximum possible hours — details in Hall Occupancy Report.
Rising footfall without rising revenue signals a falling average check or a growing share of non-paying guests. Falling footfall with rising revenue signals a higher average check or an audience shift toward longer, higher-value players.
Frequently asked questions
Section titled “Frequently asked questions”How do I compare footfall this month vs last month? In the Session Report, set your current period in the date picker and enable the comparison period. Each KPI card will show the absolute value and a percentage change vs. the previous period.
Can I see how many clients visited for the first time? Yes — the New Registered and New Unregistered cards count exactly that: players whose first session fell within the selected period.
What are Repeat Unregistered guests and how reliable is that number? These are anonymous guests whose sessions occurred after their first recorded session on the same account. Because there is no stable identifier, IZI infers this from the time sequence of sessions — the figure is directional, not precise.
Why is Total Clients always lower than Sessions? Because one client can play multiple sessions in a period. The gap between these two metrics is effectively the average sessions-per-client figure. A larger gap means a more engaged, high-frequency audience.
Is the Session Report the same data as the main Analytics page? Almost, but the Session Report adds more dimensions: client breakdown by type (registered vs. unregistered), zone utilization, and the hour-of-week heatmap. The main Analytics page shows a same-day cross-section in the context of all club metrics (revenue, orders, payment methods).
Frequently asked questions
Where in IZI CRM do I check footfall for a period?
Two places: Analytics → Key Metrics (the Sessions card = total sessions, Total Clients = unique guests) and Analytics → Session Report (detailed KPIs, zone utilization table, hour-of-week heatmap).
What is the difference between Sessions and Total Clients?
Sessions counts every started gaming session individually. Total Clients counts unique players: if one client played three sessions in a day, they contribute 3 to the sessions counter but only 1 to the clients counter.
Does extending a session create a new session count?
No. An extension in IZI is part of the same session, not a new one. The Sessions counter does not increase when a session is extended — only the duration grows.
Are guests without a phone number counted in footfall?
Yes. The New Unregistered and Repeat Unregistered cards explicitly track anonymous guests by session. However, unique anonymous guests cannot be deduplicated — there is no identifier — so IZI does not claim a reliable unique count for them.
Can I see footfall broken down by device or zone?
Yes. The Session Report includes a Zone Utilization table with columns for zone, device, hours played, utilization %, device count, session count, and unique clients — giving a footfall slice per zone or individual PC.
What does the Sessions under 10 min card tell me?
It shows sessions shorter than 10 minutes. A high number signals technical issues, launch errors, or quick walk-aways that warrant investigation.