Promo Codes vs Top-up Bonus

IZI offers two tools that both add value to a client’s account, but they work through fundamentally different mechanisms and solve different problems. The short answer: use a top-up bonus for an always-on loyalty program that runs itself, and use a promo code when you need targeted distribution with per-channel tracking.

How each tool works

Top-up bonus is an automatic rule. When a client tops up their balance, the system checks the configured conditions and credits bonuses immediately — no code required, no staff involvement. See Top-up bonus guide for the full rule setup.

Promo code is a code the client enters manually — at registration, in the mobile app, or at the front desk. On activation the client receives a one-time bonus or discount defined when the code was created.

Key differences

	Top-up bonus	Promo code
Activation	Automatic	Client enters a code
Applies	Every time conditions are met	Once (or N times per config)
Trackability	Aggregate rule analytics	Per-code: see exactly which channel drove the client
Client effort	Zero — nothing to do	Must know and enter the code
Distribution	None needed — fully automatic	Via influencer, partner, ad, flyer
Scales without staff	Yes	No

When to use a top-up bonus

• Permanent loyalty program — a tiered bonus ladder runs around the clock with no staff involvement
• Automatic new-client welcome — first top-up triggers a bonus, so new clients notice the value immediately
• Raising average top-up size — when clients see that topping up more earns a higher bonus percentage, they consistently choose the larger amount

When to use a promo code

• Influencer and partner campaigns — give each channel a unique code and see which one drives more clients
• Time-limited offers — a code capped at a fixed number of activations and an expiry date creates urgency
• Offline advertising — a code on a flyer, counter card, or banner is a concrete call to action
• Reactivating lapsed clients — a personal code in a “we miss you” message gives a clear reason to return

How to create a promo code in IZI

1. Go to Bonuses → Promo Codes → Create promo code
2. Enter a code (custom text or auto-generated)
3. Choose the reward type: fixed bonus amount or a percentage of the first top-up
4. Set the activation limit and expiry date
5. Save and share with your partner or place in the campaign

Using both together

Promo codes and top-up bonuses are not mutually exclusive. A common working flow:

1. An influencer promotes the club with a unique promo code — a new client signs up
2. The client enters the code → receives a welcome bonus
3. The client tops up their balance → receives the top-up bonus from the permanent rule

The client gets a double reward on day one; the club sees from the code exactly which channel brought them.

See also

• Top-up bonus guide — how the bonus ladder is configured
• Bonus engine overview — full architecture of the IZI bonus system
• Bonus rule conditions — targeting rules by client segment