Partner Co-Branding with IZI

Partner Co-Branding with IZI

Co-branding is any material where two or more brands appear together — for example, your club, a hardware vendor, and IZI on the same banner or post. The rules are straightforward, but knowing them before launch saves revision cycles. This page covers when co-branding applies, what the placement rules are, and how to get approval in a single email.

When Co-Branding Applies

Co-branded materials typically appear in four situations:

Hardware vendor partnerships — you purchased a batch of PCs from a vendor and they want to feature your club as a showcase. The resulting material carries three logos: club + vendor + IZI.

Joint promotions with consumer brands — energy drinks, snacks, accessories. The brand supplies product, the club supplies footfall, IZI supplies the loyalty platform. All three appear in the campaign.

Tournaments and sponsorship — a sponsor wants their logo alongside all event partners, including IZI.

Media and press — a gaming publication running a feature wants to print partner logos alongside the editorial.

If IZI’s name or logo appears in any of the above, the co-branding rules below apply.

Logo Placement Rules

Logo size. All partner logos must appear at comparable sizes. Reducing the IZI logo to significantly smaller than other logos — or vice versa — is not allowed.

Ordering. The standard sequence is: organizer (your club) first, then partners in alphabetical order or by separate agreement. IZI does not require first position.

Clear space. Leave a minimum clear space of 50% of the shorter logo’s height between any two logos. This keeps each mark legible.

Prohibited combinations. Do not merge logos (embedding one inside another), do not overlap them, and do not mix the color palettes of different brand marks. See the full IZI visual identity guide for approved color values and safe-area specifications.

How to Get Approval

1. Prepare a layout or a written description of the campaign format
2. Email partner@izi.is with the subject line: Co-branding: [Campaign Name]
3. Include:
   • Layout file (PDF or image) or a format description
   • Campaign dates
   • Placement channels (social media, out-of-home, website, merchandise)
   • Full list of partners involved

You will receive a response within 3 business days. If your deadline is under 5 days, note that in the subject line and we will prioritize.

What IZI Reviews

During approval, IZI checks three things:

• Logo usage — correct size, approved color variant, sufficient clear space
• Brand tone alignment — the overall material tone is consistent with IZI’s brand values
• Regional partner conflicts — no overlap with an exclusive partner arrangement in your area

IZI does not review or approve your club’s own advertising when IZI branding is absent. Only materials that include the IZI name or logo require the process above.

Correct Format Examples

In-club banner:

[Club Logo]  ×  [Partner Brand Logo]
Platform partner: [IZI Logo]

Social media post:

“CS2 tournament at [Club Name] in partnership with [Brand]. Register through the IZI app.”

Press release:

“[Club Name] runs on the IZI platform and is an official partner of [Brand].”

These formats keep logos visually balanced and make the relationship between entities immediately clear to the audience.

Co-Branded Merchandise

Merchandise — apparel, caps, cups, stickers — carrying both your club’s logo and the IZI logo requires a separate approval submission. The process is the same: send a layout to partner@izi.is. Requests that follow the basic rules above are typically approved quickly.

See Also

• IZI Brand Overview — how to use the brand
• IZI Visual Identity
• Loyalty Program Setup