IZI Visual Identity — Logo, Colors, Fonts
IZI Visual Identity — Logo, Colors, Fonts
Section titled “IZI Visual Identity — Logo, Colors, Fonts”Use this reference whenever you create materials that carry the IZI brand alongside your own: a club banner, a social post, a sign, or an investor deck. The rules below keep IZI assets recognizable and protect the visual consistency that guests associate with the software running your gaming club.
IZI ships two logo variants designed for different background contexts.
Dark variant — for light backgrounds (white, light gray).
Light variant — for dark or brand-colored backgrounds.
Download files: CRM → Settings → Brand Kit.
Clear space
Section titled “Clear space”Keep free space of at least 50 % of the logo height on every side. No other elements — text, icons, decorative lines — may enter that zone.
What not to do
Section titled “What not to do”- Change the logo color to an arbitrary value
- Add drop shadows or outlines
- Place the logo over a busy photo without a solid backing
- Use the logo smaller than 80 px on screen or 20 mm in print
Colors
Section titled “Colors”Core palette
Section titled “Core palette”| Name | HEX | Use |
|---|---|---|
| IZI Violet | #5B3BFF | Primary accent, primary action buttons |
| IZI Dark | #0F0F14 | Dark-theme background, text on light |
| IZI Light | #FFFFFF | Light-theme background |
| IZI Gray | #8B8B9A | Supporting text, icons |
Semantic palette
Section titled “Semantic palette”| Name | HEX | Use |
|---|---|---|
| Success | #22C55E | ”Active”, “Paid” statuses |
| Warning | #F59E0B | Low-balance alerts, warnings |
| Danger | #EF4444 | Errors, cancellations |
Semantic colors are for status indicators and system states only. Do not use them as backgrounds or marketing accents — that dilutes their functional signal for club staff reading the session dashboard.
Typography
Section titled “Typography”Primary — Inter
Section titled “Primary — Inter”Inter is the IZI interface font. It covers all text content inside the CRM and club-facing screens.
Download: fonts.google.com/specimen/Inter
| Weight | Use |
|---|---|
| Regular 400 | Body text |
| Medium 500 | Labels, captions |
| SemiBold 600 | H3–H4 headings |
| Bold 700 | H1–H2 headings, hero numbers |
Display — Neue Machina
Section titled “Display — Neue Machina”Used in promotional headlines, banners, and covers. If Neue Machina is unavailable, substitute Space Grotesk or Manrope — both share the same neutral-geometric feel.
Download: fontshare.com/fonts/neue-machina
- Serif fonts (Times, Georgia) in interface contexts
- Script or handwritten fonts
- System fonts Arial / Helvetica as primary choices — acceptable only as last-resort fallback
Icons and illustrations
Section titled “Icons and illustrations”IZI uses stroke icons (1.5 px line weight) from Lucide Icons. When creating materials that sit next to the IZI interface, use Lucide for visual consistency.
Marketing illustrations follow a dark-background, neon-accent, gaming aesthetic. Partner clubs are not required to match this style — your own visual language is fine as long as you follow the logo rules above.
In-club applications
Section titled “In-club applications”Signage and physical branding. You may place the IZI logo alongside your club logo. Keep IZI no larger than your own logo, and use the line “Powered by IZI” beneath your club name.
Digital promo screens. IZI provides templates for in-club display screens — screensavers, queue displays, session-end slides. Request them at partner@izi.is.
Receipts and documents. IZI automatically prints its logo on receipts generated by the system. This element cannot be removed or repositioned.
See also
Section titled “See also”Frequently asked questions
Which backgrounds work with the IZI logo?
Place the IZI logo on white, black, or neutral backgrounds. On the brand violet (#5B3BFF), use the white (light) logo variant. On light backgrounds, use the dark variant.
What is the minimum size for the IZI logo?
80 px on screen, 20 mm in print. Below these thresholds the wordmark loses legibility.
What font does IZI use?
Inter is the primary interface font. Neue Machina (or Space Grotesk as a fallback) is used for headlines in marketing materials. Both are free — Inter via Google Fonts, Neue Machina via Fontshare.