Combo Sets in Your Club Catalog

Combo Sets in Your Club Catalog: Grow AOV with Bundled Packages in IZI

A combo set is a catalog item that groups multiple products or services into one listing — for example, a gaming time tariff plus a bar drink. The admin closes the sale in a single action; the guest sees one unified package price. In IZI CRM, combos live in Catalog → Combo Sets and appear immediately at the front desk and in the IZI mobile app.

The job of a combo is not just to offer a discount — it is to raise your average order value (AOV): the average spend per visit. A guest who sees a ready “2 hours + energy drink” package tends to add the drink, whereas the same guest buying a tariff alone rarely circles back to the bar. A pre-built bundle removes the decision effort and creates a perception of value. That dynamic works at the front desk, in the app, and in group scenarios where a “bundle for two” feels like a natural choice.

All components sold through a combo are attributed to their own categories in club analytics: tariff revenue goes to gaming time, drink revenue goes to bar. This keeps your management reports accurate without any extra bookkeeping.

Why clubs use combo sets

Higher AOV without discounting your core tariff

A combo is not a discount campaign — it is a volume tool. The guest who came to play for an hour sees a package that costs a bit more but includes a drink already. Many accept because the decision is already made for them.

How to estimate the effect for your club:

1. Find your current AOV from the analytics section. If you do not have this number yet, the IZI analytics overview will give it to you.
2. Estimate what share of guests buy only gaming time with nothing else — typically 60–70% of traffic.
3. If even 15–20% of those guests start choosing a “tariff + item” combo, your AOV rises by several percentage points without acquiring new customers.

A combo discount of 8–12% off the sum of the components reads as a genuine saving to the guest while staying profitable. At a gaming time margin of 65–70% and a bar margin of 50–60%, a package at that discount level remains positive. Always calculate from your own prices — do not rely on absolute numbers that vary by market.

Faster front-desk service

Instead of the admin selecting a tariff, then a drink, then confirming payment in separate steps, a combo is one catalog item, one transaction. During peak hours the difference is visible: a shorter queue at reception directly affects how guests perceive the club.

Built-in visibility for bar and peripherals

Guests know about gaming time but rarely spontaneously add bar items. A combo puts the bar inside the buying flow — the guest does not need to be sold separately on a drink because it is already in the package. This is especially valuable for first-time visitors who have not yet explored what the club offers.

How combo sets work in IZI CRM

Composition and pricing

Open Catalog → Combo Sets and create a new set. You pick items from existing catalog categories — tariffs, bar products, any other items — and set a package price. The final price can be lower than the sum of the components, equal to it, or even higher if the combo carries extra value (such as a priority seat or a reserved PC).

When a combo is sold, each component is deducted from the appropriate source: tariff time from the tariff pool, drinks from bar stock. Inventory is tracked exactly as it is for individual sales — no separate accounting needed for combos.

Visibility controls

IZI gives you three visibility dimensions for each combo:

• Front desk (admin view) — the admin sees the combo in the catalog list when processing a visit.
• Client mobile app — guests browse active combos and can choose one independently.
• Client group restriction — to show a combo only to a specific segment (VIP members, registered players, new guests), link the combo to a client group in the visibility settings.

Combos in analytics

Selling a combo does not create a separate “combo revenue” bucket. Each component flows into its own revenue category, which is the right approach for management accounting: you see how much the club earns on gaming time and how much on the bar without blending categories.

In Catalog → Statistics (or in the sales report) you can see how many times each combo was purchased as a package. Use this to assess which bundles are working and whether the composition or price needs adjusting.

Common use cases

Gaming time + drink

The most widespread combo type. Take a popular tariff — one or two hours — and add one or two bar items: an energy drink, coffee, water. Set the package price with a small discount off the total.

Parametrically: if your base ARPU per visit is X and the bar item typically adds 15–20% to X, then a combo priced at X × 1.12–1.15 (instead of the full X + 20%) gives the guest a sense of saving and gives the club an AOV lift at the same footfall.

Duo or group pack

“2 PCs + 2 drinks” sold as one package. Guests arriving together do not have to think through each item; they pick the “bundle for two.” The admin processes one line item instead of four. This format also encourages groups to commit to a time block rather than playing indefinitely.

Tournament bundle

For clubs that run tournaments: competitive time tariff plus a snack or drink. Participants pick it up at registration — they know the package covers everything they need. Creating a dedicated combo per tournament format also simplifies post-event revenue accounting.

First-visit pack

For new guests, you can offer a combo with a slightly more generous discount — tariff + bar item + a small gift such as a free-hour token. It pairs well with the top-up bonus program: the new guest gets the impression that the club takes care of customers from the very first interaction.

Restrict this combo’s visibility to the “new guest” client group so regular players cannot use first-visit pricing on repeat visits.

Step-by-step: setting up a combo

1. Open Catalog → Combo Sets in your club CRM.
2. Create a new set — give it a name that is meaningful to both guest and admin. “Evening Starter” or “Gamer Pack” communicates more than “Combo_2h+B”.
3. Add components — select items from your existing catalog categories. Each item is added as a separate line.
4. Set the package price — the system shows you the sum of the components; you set the final price. It can be equal, lower, or higher depending on the value proposition.
5. Configure visibility — choose where the combo appears: front desk, client app, which client groups can see it.
6. Save and run a test sale — have the admin process a test transaction and confirm that all components deduct correctly and the report looks right.
7. Check results in 2–3 weeks — compare AOV before and after the combo launch. If the lift is below expectation, adjust the composition or price.

Common mistakes to avoid

Too many combos at once. Twelve different combos in the catalog confuse both admins and guests. Start with two or three logical packages, measure sales, then expand.

Discount deeper than your margin. A 30–40% discount on a low-margin tariff can easily turn a combo unprofitable. Calculate the margin on each component before setting the package price.

Names that say nothing. “Combo 1”, “Package A”, “Standard Bundle” are internal labels, not selling names. A name should be self-explanatory without context: “2 Hours + Energy Drink” tells the guest exactly what they get.

Forgotten active combos. You create a combo for a promotion, the promotion ends, the combo stays active. Review your active combo list monthly and deactivate anything that is no longer relevant — otherwise admins keep selling outdated packages.

No follow-up on analytics. Launching a combo without checking whether it sells is wasted effort. Set a reminder to review sales statistics for each combo two weeks after launch.

Combos alongside other catalog tools

Combos work in conjunction with other IZI catalog features:

• Tariffs — the core component of most combos. If a tariff price changes, update the combo price accordingly.
• Discounts and promotions — promo codes and discounts apply to combos just as they do to individual items, enabling “combo + extra 10% off” campaigns.
• Client groups — segmentation lets you target combos at the right audience.
• Top-up bonuses — loyalty points are awarded on combo purchases the same way as on regular top-ups, adding another reason for guests to choose a package.

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Related: Catalog overview · Create a tariff · Top-up bonuses · Club analytics · Client groups · What is AOV and how to calculate it

The combo discount range (8–12%), AOV lift estimates, and margin figures cited above are parametric benchmarks for substituting into your own data. Actual results depend on your price list, audience, and cost structure. Use the IZI analytics section as your primary source of real club metrics.