Walk-In vs Registered Client in IZI
Walk-In vs Registered Client in IZI
Section titled “Walk-In vs Registered Client in IZI”IZI has two types of guests: a registered client (profile with a phone number) and a walk-in guest (anonymous session with no account). The difference is fundamental — it affects analytics, the loyalty program, and the ability to work with that client in the future.
Registered client = phone confirmed, profile in the database, history accumulates. Walk-in guest = session started without a phone, no account created, the system will not recognize them on the next visit.
Key Differences
Section titled “Key Differences”| Parameter | Registered | Walk-In Guest |
|---|---|---|
| Phone | Required (OTP) | Not needed |
| Session history | Accumulates | Not saved to an account |
| Bonus balance | Exists, earned per rules | None |
| Group tariffs | Applied | Not applied |
| Database search | By phone / name / email | Cannot find again |
| Uniqueness in analytics | Counted as unique client | Cannot be deduplicated |
| Mobile app | Linked to account | No account |
Why Walk-In Guests Cannot Be Deduplicated
Section titled “Why Walk-In Guests Cannot Be Deduplicated”This is important for analytics work. A walk-in guest = a session without a phone. No phone — no identity. The same person visiting three times without registering creates three separate anonymous sessions — the system does not know it is the same person.
This is why “unique walk-in guests for the period” cannot be calculated in IZI analytics — there is nothing to deduplicate against. The figure in the walk-in analytics section = the number of anonymous sessions, not people. This is the only honest count, and it is by design.
Retention metrics (LTV, ARPU, return visits, churn) work only on registered clients — only they have identity continuity.
When to Use Walk-In Mode
Section titled “When to Use Walk-In Mode”Walk-in mode is not a “bad” option. It is needed in specific situations:
The client is in a hurry and doesn’t want to spend a minute registering. Start the session right away. Better for the client to play and leave happy than to hit a mandatory form.
Short one-time visit: came in, played 30 minutes, unlikely to return. Especially in clubs with high tourist or casual traffic — registering everyone is not practical.
The client explicitly doesn’t want to give a phone number. That is their right. Walk-in mode is the correct alternative.
Test session (demo for new equipment, internal check). Does not clutter the client database.
When to Actively Offer Registration
Section titled “When to Actively Offer Registration”Registration is worth it every time a client has potential to become a regular:
Client clearly intends to return — asks about multipasses, asks about discounts, shows interest in the loyalty program. Registration gives them a bonus balance and history.
Client tops up balance. If the client is paying money — offer registration: top-up bonuses are credited only to a profile with a phone. That is a direct argument for them.
Young audience likely to visit regularly. School and university students coming for the first time — offer registration; it takes a minute.
Club is analytics-focused. The higher the registered share, the more accurate ARPU, return rate, and segmentation. This is strategically important for the owner.
How to Persuade a Client to Register
Section titled “How to Persuade a Client to Register”Without pressure or nagging. Simple phrasing: “Would you like to earn bonuses on top-ups? Takes a minute — we enter your number and that’s it.”
If the client asks why a phone number is needed — the honest answer: “For logging in to your account and earning bonuses, nothing else. No marketing messages.”
How to Start a Walk-In Session
Section titled “How to Start a Walk-In Session”- Open Hall, click on a free PC
- In the start form, select Walk-In Client (or leave the client field empty — depends on CRM version)
- Select a tariff, start the session
The walk-in session is recorded in club revenue and time statistics, but without a client account link.
Impact on Club Analytics
Section titled “Impact on Club Analytics”For the club owner, the ratio of walk-in to registered clients is an important operational metric. A high share of walk-in guests may indicate:
- High casual traffic (normal for clubs in malls or tourist areas)
- Administrators are not offering registration (fixable)
- Clients don’t see value in an account (addressed through bonus communication)
The breakdown is visible in Analytics → Clients.
Transitioning from Walk-In to Registered
Section titled “Transitioning from Walk-In to Registered”If a walk-in guest decides to register on their next visit — register them as a new client. Past anonymous sessions are not attached to the new profile: history starts from this visit. This is an architectural constraint, not a setting.
See Also
Section titled “See Also”Frequently asked questions
What is a walk-in client in IZI?
A walk-in client is a session with no phone number attached. No permanent profile is created. The client plays, the session is recorded, but on the next visit the system will not recognize them — it will be a new anonymous session.
Is it possible to find out how many unique walk-in guests visited in a month?
No. Walk-in guests have no identity continuity: without a phone, there is nothing to link one person's visits together. In IZI analytics, walk-in guests are counted as the number of anonymous sessions, not as unique individuals. This is not a bug — it is the only honest count.
Do walk-in clients earn bonuses?
No. Bonus balance is tied to a profile with a phone number. A walk-in guest does not receive top-up bonuses, cannot participate in loyalty programs, and does not accumulate history.
When should I register a client even if they just came to play?
If the client is paying and you want their visit counted in a cohort for retargeting — offer registration. It takes a minute. If the client declines or is in a hurry — walk-in mode is a valid option.
A high share of walk-in clients — is this a problem for analytics?
Depends on the goal. For revenue — walk-ins are counted correctly (sessions + amounts). For retention metrics, LTV, and per-client ARPU — only registered clients apply. The higher the registered share, the more accurate the marketing calculations.
Can a walk-in guest be converted to registered retroactively?
No. Past anonymous sessions cannot be attached to a new profile. If the client registers on their next visit — history starts from scratch.