Cross-Club Bonuses in a Network: How It Works and How to Configure It
Cross-Club Bonuses in a Network: How It Works and How to Configure It
Section titled “Cross-Club Bonuses in a Network: How It Works and How to Configure It”A unified loyalty programme is the main argument for a client to choose your network over a competitor. Bonus balance that works at any club in the network creates an incentive to stay loyal even when switching locations.
How Bonus Balance Works in a Network
Section titled “How Bonus Balance Works in a Network”Storage: bonus balance is stored in the client’s profile at the organisation level. A club is the place where the balance changes, not where it “lives.”
Accrual: when a client tops up at club A, they receive a bonus according to club A’s Automations rules.
Spending: when paying for a session or bar at club B, the balance is deducted from the same unified account. Transparent for the client.
Mobile app: the client sees their current balance in the IZI app in real time, regardless of which club they are currently at.
Configuring a Unified Loyalty Programme
Section titled “Configuring a Unified Loyalty Programme”Step 1. Define Unified Loyalty Programme Rules for the Network
Section titled “Step 1. Define Unified Loyalty Programme Rules for the Network”Formal network policy: identical percentage tiers, identical newcomer rules, identical special conditions. The client should feel no difference between clubs in terms of programme terms.
Exceptions: a daytime off-peak bonus may differ if clubs have different utilisation gap schedules. Club-specific promotions — acceptable as temporary additions to the base programme.
Step 2. Configure Identical Rules in Each Club’s Automations
Section titled “Step 2. Configure Identical Rules in Each Club’s Automations”Switch to each club via the left panel and create equivalent rules. Document the base programme as a template — when adding a new club, use the same template.
Rule structure → How to Raise AOV Through Top-Up Bonuses.
Step 3. Make Sure Clients Know About the Unified Programme
Section titled “Step 3. Make Sure Clients Know About the Unified Programme”At any network club visit, the admin should mention:
“Balance is unified — whatever you top up here, you can spend at our club on {other_club_address}. And the other way around.”
This sells the network advantage and encourages visits to other network clubs.
Cross-Club Bonus Use Cases
Section titled “Cross-Club Bonus Use Cases”Scenario 1. Client Moved to Another Area
Section titled “Scenario 1. Client Moved to Another Area”A loyal club A client relocated closer to club B. They have a significant accumulated balance. Without a unified programme — they “lose” everything and may go to a competitor. With a unified programme — they move to club B and continue spending the same balance.
Financial effect: the client stays in the network, their LTV doesn’t reset.
Scenario 2. Looking for a Free Seat in the Evening
Section titled “Scenario 2. Looking for a Free Seat in the Evening”A client wants to play in the evening, club A is full. They know club B has free seats and their balance transfers there. Without a unified programme — uncomfortable to go to an “unfamiliar place” and lose “their” bonuses. With unified — it’s just another club in the same network.
Financial effect: the client stays in your ecosystem instead of going to a competitor.
Scenario 3. Colleagues from One Office Visit Different Clubs
Section titled “Scenario 3. Colleagues from One Office Visit Different Clubs”A group of colleagues — some go to club A (closer to the office), some to club B (closer to home). When playing together — they meet at one club, everyone has balance there. Unified programme = no awkwardness of “I don’t have money here.”
Cross-Club Bonus Analytics
Section titled “Cross-Club Bonus Analytics”Track through organisation-level analytics:
- Share of clients who visit multiple clubs
- Bonus amounts “flowing” from one club to another (earned at A, spent at B)
- “Donor” clubs (earn more) and “recipient” clubs (receive more)
This is important for understanding flows and assessing each club’s real contribution to the network loyalty programme.
Related: Unified Client Base · Adding a Second Club · Network Dashboard · How to Raise AOV Through Bonuses
Frequently asked questions
Can bonuses earned at one club be spent at another?
Yes. Bonus balance is stored at the organisation level, not the club level. When correctly configured, a client spends bonuses accumulated at club A at club B without any restrictions.
Do cross-club bonuses need separate configuration?
Bonus balance is unified by default (stored at organisation level). What to configure — bonus accrual rules in Automations for each club. If rules are configured in both clubs — the client accumulates and spends at any of them.
How does a client know their balance when visiting a different network club?
Through the IZI mobile app — balance is visible in the app regardless of which club the client is currently at. The admin also sees the balance when identifying the client by phone number.
Do one club's Automations rules affect clients at another club?
Automations rules are configured per club. A client at club A falls under club A's rules. If you want a unified programme for the whole network — configure identical rules at each club.
Can you restrict bonus spending to only the club where they were earned?
Technically, bonus balance is unified and is not tied to the earning club. There's no club-level spending restriction in the base configuration. If you need bonus isolation — use separate organisations for each club (but then you lose the unified client base).