Unified Client Base Across a Gaming Club Network
Unified Client Base Across a Gaming Club Network
Section titled “Unified Client Base Across a Gaming Club Network”A unified client base is one of the main advantages of managing a network through a single organisation in IZI. A client registered at any network club is visible at all others — no re-registration needed, history and balance are unified.
How It Works Technically
Section titled “How It Works Technically”Storage level: the client database is stored at the organisation level, not the club level. A club is a client’s “touch point” but not where their data is stored.
Client identification: by phone number. One number = one client in the system, regardless of which club they first registered at.
What is unified:
- Client profile (name, phone, date of birth)
- Bonus balance
- Full visit history across all clubs
- Segment tags (VIP, newcomer, etc.)
What is per-club:
- Local client statistics (top at a specific club)
- Automations rules can target clients of a specific club
Business Benefits
Section titled “Business Benefits”Client Retention When Relocating or Changing Routes
Section titled “Client Retention When Relocating or Changing Routes”A client relocated to another area — if there’s one of your clubs there, they remain your client. A competitor doesn’t simply take them because they’re closer: your client has an open balance and history in the system.
Network “Lock” of the Loyalty Programme
Section titled “Network “Lock” of the Loyalty Programme”Accumulated bonus balance = the client’s assets in your network. Going to a competitor = losing everything accumulated. The more clubs in the network, the stronger the “lock”: balance works everywhere in your network, nowhere at a competitor.
Cross-Club Client Analytics
Section titled “Cross-Club Client Analytics”You can analyse: what percentage of clients visit multiple clubs, how clients “migrate” between clubs when a new location opens, which club is the “entry point” for new clients.
Practical Usage
Section titled “Practical Usage”On First Visit to a Different Network Club
Section titled “On First Visit to a Different Network Club”Client arrives at club B (registered at club A):
- Admin enters phone number
- System finds the existing account
- Client identified, balance visible
- Session starts without re-registration
Admin script:
“Already with us? Great — balance transfers. You topped up at {club_A}, spend here. Same system.”
Segmentation by Activity Across Clubs
Section titled “Segmentation by Activity Across Clubs”Through organisation analytics you can identify:
- Clients who only visit one club (“mono-loyal”)
- Clients who visit multiple clubs (“network clients”)
- Clients who stopped going to one club but switched to another (“migrants”)
Each segment needs a different approach:
- Mono-loyal — tell them about other network clubs
- Network clients — strengthen the loyalty programme (they’re already engaged)
- Migrants — understand the reason for club switching (possibly a signal of a problem at the first club)
Privacy and Data Protection
Section titled “Privacy and Data Protection”A unified base means client data is accessible to admins at all organisation clubs with appropriate rights. Make sure:
- The club’s privacy policy reflects data sharing within the organisation
- Client consent for data processing covers the whole network
- Admins are trained not to disclose client data to third parties
Related: Cross-Club Bonuses · Adding a Second Club · Network Dashboard · Comparing Clubs by Metrics
Frequently asked questions
Can a client registered at one club visit another network club?
Yes. The client database is stored at the organisation level. A client registered at club A is immediately visible at club B — no re-registration needed. Visit history and bonus balance are unified.
Does the client's bonus balance work at any network club?
Yes, when correctly configured. Bonus balance is stored at the organisation level. A client tops up at any club and spends at any club. This is a key network advantage over single-location clubs.
Is visit history visible across all clubs or only the current one?
Visit history is visible across all organisation clubs. In a client's profile you can filter by specific club or view the full network history.
Can clients be segmented by club?
Yes. In analytics you can filter clients by first-visit club, last-visit club, or club with the most visits. This lets you understand base mobility between clubs.
What happens if a client is registered under one phone number but with different names at different clubs?
Clients are identified by phone number. If the number matches — it's one account regardless of name. An admin can update the name in the profile.
How is data organised if clubs are in different cities?
Data is stored in one unified organisation database regardless of club geography. A client from one city can theoretically use their bonus balance at a club in another city when visiting. There's no restriction on this.