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Client survey templates for a computer club

Published: · IZI Team

Replace {placeholder} with real data. Publish in the Telegram channel or print for a paper survey at the register.

Run quarterly. Fast, gives a comparable metric over time.

📋 Client Survey — {Club Name}
1. On a scale of 1 to 10, how likely are you to recommend
our club to a friend or colleague?
1 — 2 — 3 — 4 — 5 — 6 — 7 — 8 — 9 — 10
2. What do we need to improve most urgently?
(write your answer)
____________________________
3. What do you like most?
(write your answer)
____________________________
Thank you! Your answers help us get better.

Survey 2 — Service quality (7 questions)

Section titled “Survey 2 — Service quality (7 questions)”

Run every six months or after a team change.

📋 Tell us about your experience at {Club Name}
1. How often do you visit our club?
□ First time □ A few times a month
□ Once a week □ Several times a week
2. Rate the quality of equipment (computers, monitors, peripherals):
□ Excellent □ Good □ Satisfactory □ Poor
3. Rate the work of the admins:
□ Excellent □ Good □ Satisfactory □ Poor
4. Rate the cleanliness and atmosphere:
□ Excellent □ Good □ Satisfactory □ Poor
5. Are you satisfied with current prices?
□ Yes, it's fine □ Slightly expensive □ Expensive
6. Which game do you want to see in the next tournament?
____________________________
7. What should we add or improve?
____________________________

Survey 3 — Telegram poll (vote for a new feature)

Section titled “Survey 3 — Telegram poll (vote for a new feature)”

Publish directly in Telegram channel using the built-in “Poll” feature.

What should we add to the club first?
▶ Console zone (PS5/Xbox)
▶ VR headsets
▶ Billiards/table football
▶ Better sound/headsets at stations
▶ Expanded food & drink menu
Which tournament should we run next?
▶ CS2
▶ Dota 2
▶ Valorant
▶ FIFA / EA Sports FC
▶ Another game (write in comments)
Is our current schedule convenient for you?
▶ Yes, it's perfect
▶ I'd like earlier opening (before {current opening time})
▶ I'd like later closing (after {current closing time})
▶ I'd prefer 24/7 operation

Survey 4 — Post-promotion mini-survey (2 questions)

Section titled “Survey 4 — Post-promotion mini-survey (2 questions)”

Publish 1–2 days after a promotion ends.

Did you participate in the "{promotion name}" promotion?
▶ Yes, I liked it
▶ Yes, but the conditions weren't very clear
▶ No, I didn't know about it
▶ No, the conditions didn't suit me
Would you want a similar promotion again?
▶ Yes, repeat it
▶ Yes, but lower the threshold
▶ Better to try a different mechanic
▶ Doesn't matter to me

In Telegram channel:

  • Use the built-in “Poll” tool for multiple-choice options
  • For open questions — publish the text post and ask people to reply in comments
  • Add: “Takes 1 minute, directly influences what we change”

On paper:

  • A6 format (half A5) — fits on the admin desk
  • Pencil nearby or QR code sticker linking to a Google Form
  • Admin actively prompts: “Feel free to fill this out while you wait / while you’re topping up”

Via QR code to Google Form: Create a form with the same questions → print a QR code → place at workstations and the admin desk.

Frequently asked questions

How often to run client surveys?

Once per quarter — NPS and overall satisfaction. Twice per year — extended survey on services and pricing. After every major change (new tariff, renovation, new equipment) — a short 2–3 question survey one week after launch.

What percentage of clients respond to surveys?

On average 15–25% if the survey is short (up to 5 questions) and distributed via the Telegram channel. Paper surveys at the desk — 30–40% with active admin prompting. Main rule: shorter survey = higher response rate.

What to do with survey results?

Three steps: 1) Write in the channel that you ran a survey and what you heard; 2) State exactly what you're changing based on responses; 3) One month later — short update 'we did this.' Clients who see their responses made a difference answer the next survey more readily.