WhatsApp Broadcast Scripts for a Computer Club

WhatsApp Broadcast Scripts for a Computer Club

WhatsApp broadcast is a personalised send to a contact list. Unlike a Telegram channel (public, everyone sees the same message), a broadcast sends individual messages to each client. The client receives it as a personal message from the club.

Core rule for WhatsApp broadcasts: short messages (2–5 sentences max), clear call-to-action, no spam. Only send to those who consented to receiving messages — otherwise WhatsApp may ban your number for spam.

Below are 8 ready-made scripts for typical scenarios. Each includes text with {{placeholders}} and a send time and target audience recommendation.

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1. Welcome New Client (After Registration)

Hi {{client_name}}! 👋

You're registered at {{club_name}}.

Your welcome bonus on first top-up: +{{welcome_bonus_pct}}%.

Top up from {{min_topup}} at the front desk or online — and start playing 🎮

When to send: automatically 5–10 minutes after a new client registers in IZI. Can be configured as a trigger via integration.

Target audience: all new clients who provided a phone number at registration and consented to messages.

Variables:

• {{client_name}} — client name
• {{club_name}} — club name
• {{welcome_bonus_pct}} — first top-up bonus percentage
• {{min_topup}} — minimum top-up amount

✅ Tip: this is the first message from the club — it shapes the impression. Be friendly but brief.

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2. First Top-Up Bonus Reminder

{{client_name}}, a reminder! 💰

Your first top-up bonus is still active:
Top up from {{min_topup}} → get +{{bonus_pct}}%

Valid until {{expiry_date}}.
See you soon! 🎮

When to send: 3 days after registration if the client registered but hasn’t topped up yet.

Target audience: new clients with no top-ups. Use the IZI client filter by condition “balance = 0 and registration date 3 days ago.”

Variables:

• {{client_name}} — name
• {{min_topup}} — minimum amount
• {{bonus_pct}} — bonus percentage
• {{expiry_date}} — offer deadline

✅ Tip: send in the first half of the day (10:00–12:00) — the client may spontaneously come in that afternoon or evening.

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3. Promotional Broadcast (Weekend / Special Day)

{{client_name}}, just for you! 🔥

{{promo_title}}
{{promo_description}}

{{promo_dates}} only.
Don't miss it!

{{club_name}}

When to send: the day before a promotion starts, Friday evening for weekend promotions, morning of launch day for single-day promotions.

Target audience: active clients (visited in the last 30 days) + VIP segment.

Variables:

• {{client_name}} — name
• {{promo_title}} — promotion name (e.g. “30% off weekends”)
• {{promo_description}} — one-sentence description
• {{promo_dates}} — valid dates
• {{club_name}} — club name

✅ Tip: don’t send promotional broadcasts more than twice a week — clients will start ignoring them.

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4. Expiring Bonuses Reminder

{{client_name}}, attention! ⚠️

You have {{expiring_bonus}} in bonuses on your account.
They expire on {{expiry_date}}.

Use them before they go — come to {{club_name}} 🎮

When to send: 3 days before bonus expiry. Automatic trigger via IZI if an expiry policy is configured.

Target audience: clients with bonuses on their balance whose expiry date is approaching.

Variables:

• {{client_name}} — name
• {{expiring_bonus}} — bonus amount expiring
• {{expiry_date}} — expiry date
• {{club_name}} — club name

✅ Tip: send on weekday mornings (9:00–11:00) so the client can plan a visit for that evening or the weekend.

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5. Winback (30 Days Without a Visit)

{{client_name}}, it's been a while! 👀

{{club_name}} misses you 💔

Special offer just for you:
{{winback_offer}}

We're waiting! 🎮

When to send: automatically 30 days after the client’s last visit.

Target audience: clients who were previously active (minimum 3 visits on record) but haven’t visited in 30+ days. Exclude one-visit clients — this isn’t really a winback scenario.

Variables:

• {{client_name}} — name
• {{club_name}} — club name
• {{winback_offer}} — special offer (balance bonus, discount, free hour)

✅ Tip: winback works best mid-week (Tuesday–Thursday) evenings (18:00–20:00).

Details: How to Win Back Dormant Clients.

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6. Tournament Announcement

{{client_name}}, tournament! 🏆

{{tournament_game}} — {{tournament_date}}
Prize pool: {{prize_pool}}

Register: {{registration_method}}

Let's go! 🔥
{{club_name}}

When to send: a week before the tournament (first announcement), 3 days out (reminder), the day before (final reminder to those not yet registered).

Target audience: active clients + clients who play {{tournament_game}} (if IZI tracks games by session).

Variables:

• {{client_name}} — name
• {{tournament_game}} — game
• {{tournament_date}} — date and time
• {{prize_pool}} — prize pool
• {{registration_method}} — how to register
• {{club_name}} — club name

✅ Tip: send the first announcement on weekend afternoons (12:00–15:00), reminders on weekday evenings.

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7. Client Birthday

{{client_name}}, happy birthday! 🎂🎉

The {{club_name}} team congratulates you!

Your gift:
{{birthday_gift}}

Celebrate with us? 🎮

When to send: morning of the client’s birthday (9:00–11:00). Automatic trigger via IZI if date of birth is in the client profile.

Target audience: all clients with a date of birth on file.

Variables:

• {{client_name}} — name
• {{club_name}} — club name
• {{birthday_gift}} — gift (balance bonus, free hour, discount)

✅ Tip: personalised birthday messages significantly boost loyalty — don’t miss this opportunity.

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8. Closure / Rebrand / Relocation

{{client_name}}, important update! ℹ️

{{club_name}} {{change_description}}

{{details}}

Questions? Message or call: {{contact}}

Thanks for being with us! 🙏

When to send: 2 weeks before the event (renovation closure, relocation, rebrand). Repeat reminder 3 days out.

Target audience: all active clients (visited in the last 60 days).

Variables:

• {{client_name}} — name
• {{club_name}} — club name
• {{change_description}} — what’s happening (e.g. “is temporarily closing for renovation,” “is moving to a new address”)
• {{details}} — details (dates, new address, what happens to balance)
• {{contact}} — contact for questions

✅ Tip: send these messages during business hours (10:00–18:00) so the client can get in touch with questions immediately.

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General WhatsApp Broadcast Rules

Consent to messages is mandatory. WhatsApp blocks numbers for spam. At client registration, ask for consent to receive messages. In IZI, this can be stored as a flag in the client profile.

Frequency: no more than 2–3 messages per week to one client. More = spam.

Personalisation: always use the client’s name at the start. “Hi!” without a name looks like a mass send.

Send times:

• Welcome / automatic triggers: immediately after event
• Promotions / announcements: evening 18:00–20:00 (client is active on their phone)
• Winback / bonus reminders: morning 9:00–11:00 (client is planning their day)
• Birthday: morning 9:00–11:00

Opt-out: add to the end of non-transactional broadcasts: “Don’t want to receive messages? Reply STOP.” And actually remove from the send list anyone who requests it.

Message length: 2–5 sentences. If you need more information — include a link or write “ask the admin for details.”

Emoji: 1–2 emoji per message for visual accent. Don’t overdo it.

IZI CRM Integration

WhatsApp broadcasts are more effective when integrated with IZI data:

• Client segments — filter by activity, balance, registration date: Client Segments in IZI
• Automatic triggers — configure events (new registration, birthday, 30 days without a visit, expiring bonuses) and send messages automatically
• Personalisation — use client data from the CRM: name, balance, last visit, favourite game

Some IZI integrations support WhatsApp sending via API (e.g. through WhatsApp Business API or third-party services like Twilio). Check with IZI support for availability in your region.

See Also

• Telegram Post Templates
• How to Win Back Dormant Clients
• Client Segments in IZI
• Social Media Strategy