Creating a Multipass Tariff with Bar in IZI CRM
Creating a Multipass Tariff with Bar in IZI CRM
Section titled “Creating a Multipass Tariff with Bar in IZI CRM”Multipass is a prepaid hour package at a discount to the hourly tariff. In IZI, multipass additionally supports bar credit: the client takes a “hour + bar” package and gets both play time and a drink without a separate register transaction. This is one of the key competitive advantages of an IZI club versus competitors without this bundle. To create a multipass: open “Tariffs” → “Add tariff” → set the name, package price, expiration condition (hours + days), refund policy → save and verify at the register.
Why multipass works for the club
Section titled “Why multipass works for the club”Money reaches the club at the moment of sale — not spread across future visits. While the package is active, the client returns to you, not a competitor. Multipass buyers are the most predictable segment: their visit frequency is 40–60% higher than one-time buyers, and their annual LTV significantly exceeds the average.
Bar credit in a package solves a separate problem: clients often skip the drink “this time” because a separate receipt feels like an extra expense. When the drink is “already included” — the barrier disappears. Bar revenue at clubs with multipass+bar is 20–35% higher compared to clubs without this bundle.
What you’ll need before starting
Section titled “What you’ll need before starting”- A created club with at least one zone
- Data on average session length (how to measure) — needed for calculating package sizes
- Your hourly tariff as a base — multipass price = hourly × number of hours × (1 − discount)
- A role with “Club settings” permission
Step 1. Calculate the parametric package ladder
Section titled “Step 1. Calculate the parametric package ladder”Before opening the tariff card — calculate package sizes and prices. The ladder is built from your club’s average session length:
| Package | Volume | Discount vs. hourly | Validity |
|---|---|---|---|
| Small | avg session × 3–5 | 8–12% | volume ÷ frequency × 1.5 |
| Medium | avg session × 8–12 | 15–20% | volume ÷ frequency × 1.5 |
| Large | avg session × 20–25 | 22–28% | volume ÷ frequency × 1.5 |
Package price formula: hourly price × volume (hours) × (1 − discount).
Validity formula (days): package volume (hours) ÷ average client visit frequency (hours per week) × 1.5–2.
Example substitution at average session 2h and frequency 3h/week:
- Small: 10h, 10h ÷ 3 × 1.5 = ~50 days
- Medium: 20h, 20h ÷ 3 × 1.5 = ~100 days
- Large: 50h, 50h ÷ 3 × 1.5 = ~250 days
The figures above are substitutions to illustrate the formula. Your baseline (average session, frequency) may differ. The correct data source → Unit economics of a single session.
Step 2. Open Tariffs and create a tariff
Section titled “Step 2. Open Tariffs and create a tariff”CRM menu: the relevant club → “Tariffs” → “Add tariff”.
Step 3. Name and group
Section titled “Step 3. Name and group”Name: “10h Package,” “Multipass 20h,” “Pro Bundle 20h.” Include the volume directly in the name — the cashier immediately sees what they’re selling.
Group: create a separate “Multipass” or “Packages” group. This separates packages from hourly tariffs at the register and in shift reports.
Step 4. Package price
Section titled “Step 4. Package price”In the “Tariff price” field, enter the full package cost (already with the discount you calculated in step 1).
If the club has multiple zones — enable “Zone pricing” and set the price for each. A Standard zone and a VIP zone can have different multipass prices.
Step 5. Expiration condition — the key step
Section titled “Step 5. Expiration condition — the key step”For multipass always use both conditions simultaneously:
- “Expires after X hours of use” — primary: the package closes when hours are used up.
- “Expires X days after purchase” — the additional deadline. Without it, the package can sit indefinitely — an open-ended liability for the club.
Both rules work in parallel: the package closes by whichever condition is met first.
Calculate the day count using the formula from step 1. If you don’t have visit frequency data — guide: 60–90 days for a small package, 150–200 for a large one.
Step 6. Refund policy
Section titled “Step 6. Refund policy”For multipass, the standard value is “Keep remainder”: the client ends the session early, unused hours stay on the package and are spent at the next visit. Clients perceive this as fair and it reduces complaints.
If you want to convert the remainder to bonuses when the package is closed by an administrator — choose “Return to bonus balance.”
Step 7. Maximum bonus percentage
Section titled “Step 7. Maximum bonus percentage”For multipass it’s recommended to restrict or disallow bonus payments. The package already provides a discount — allowing bonus payment on top of that discount reduces real revenue.
Typical setting: 0% (real money only) or 10–15% (partial bonus payment).
Step 8. Bar credit in the multipass
Section titled “Step 8. Bar credit in the multipass”A “hour + bar” multipass is a tariff with an attached right to spend a fixed amount on bar items.
NEEDS-EXPERT-INPUT: the exact UI path for attaching bar credit to a tariff depends on CRM version. If there’s no explicit “bar credit” field in the tariff card — check with IZI support; it may be configured via products or a special tariff type.
Why this works: the client perceives “hour + drink” as a single product, not two separate ones. The barrier to bar purchases drops. The cashier doesn’t need to upsell snacks separately — they’re “already included.”
Parametric economics:
At bar credit price N and hourly tariff P:
- “1h + bar” package cost = P × (1 − small discount) + N × (1 − bar margin)
- Client perceives savings as higher than actual (bar feels “free”)
- Club’s actual margin = hour margin + bar margin − discount
Step 9. Schedule (if needed)
Section titled “Step 9. Schedule (if needed)”If multipass shouldn’t work during peak hours (e.g. Friday evenings) — add a start schedule in the usage policy. The tariff is always available for sale but sessions can only start during allowed hours.
Step 10. Save and verify
Section titled “Step 10. Save and verify”Click “Save”.
Verification checklist:
- Tariff visible in the “Multipass” group at the register
- Package price is correct
- Expiration condition — both conditions active (hours + days)
- Test sale to a technical account: buy the package → check remaining balance in the client card
- Start a session → end it → confirm the remainder decreased correctly
- If bar credit is attached — verify bar items are accessible when paying with this tariff
What’s next
Section titled “What’s next”After creating a multipass — the logical next step: link it to a top-up bonus. Top-up bonuses for multipass with an elevated bonus percentage incentivize switching from hourly to packages.
Frequently asked questions
What is a multipass with bar and why does it matter?
A multipass with bar is a package that includes gaming hours plus a fixed bar credit in one tariff. The client pays once and gets both play time and a drink/snack. This raises the average visit spend and removes the barrier of 'not wanting to pay separately for food.'
How do I calculate the discount for a multipass?
Guide from the hourly price: small package (3–5h) — 8–12% discount, medium (8–12h) — 15–20%, large (20h+) — 22–28%. The discount should be noticeable but not eat into margins. Calculate: margin per gaming hour × package volume — minimum profitability threshold for the package.
How many multipass packages is optimal?
2–3 packages with a noticeable gap in discount. Three options create an anchor effect: clients compare and choose the middle one as 'the best deal.' More than three — register overload without real benefit.
What happens to the package remainder when the client leaves?
Depends on the refund policy: 'Keep remainder' — hours stay on the package, the client returns. 'Return to bonus balance' — remainder converts to bonuses. 'Burn' — deleted. Most multipasses use 'Keep remainder.'
Can a multipass be restricted to certain hours?
Yes, via the start schedule in the usage policy. For example, disallow multipass during peak hours to avoid blocking seats from full-price clients. The schedule is set separately and reused.
How do I attach bar credit to a multipass?
In IZI, bar credit as part of a tariff is configured as an additional action or restriction on applying the bonus balance to bar items. The exact mechanism depends on your club's configuration — check with IZI support or in the bar settings section.
How do I verify a multipass deducts hours correctly?
After saving the tariff, do a test sale to a technical account. Buy the multipass, start a session, check the remaining balance in the client card. After ending the session, the remainder should have decreased by exactly the session duration.