Top-up Bonuses in IZI
Top-up Bonus — IZI Feature Overview
Section titled “Top-up Bonus — IZI Feature Overview”This page covers bonuses specifically tied to balance top-ups: tiered ladder, percentages, ROI analytics. For the full loyalty program (ranks, groups, retention tools), see Loyalty Program in IZI.
The top-up bonus is a loyalty mechanism that rewards clients for adding money to their IZI account. Every time a client tops up, a percentage of the top-up amount is credited as bonus balance they can use on future visits.
It does two things simultaneously: it increases the size of individual top-ups (because bigger top-ups earn a better percentage) and it creates a reason to return (the client has bonus to spend).
How it works
Section titled “How it works”- A client tops up their IZI balance at the cashier, kiosk, or mobile app.
- The bonus rule triggers — a percentage of the top-up is added to their bonus balance.
- The bonus is available immediately.
- On the next visit, the client pays for their session using a combination of IZI balance and bonus balance (up to the maximum bonus percentage configured on the tariff).
The client experiences this as: “I topped up 300 and got 30 bonus. Now I have 330 to play with.”
The business logic
Section titled “The business logic”A client who has bonus sitting in their account has a concrete reason to return and use it. Unlike a discount (which is consumed at the moment of purchase), a bonus creates a future-visit pull.
The economics work when:
- The bonus percentage is moderate (5–20%) — clients feel rewarded but the cost is contained
- Clients who receive the bonus actually return — your baseline retention is non-zero
- The incremental visits generated by the bonus program exceed the bonus cost
The program typically pays for itself within 2–4 weeks once baseline return rates are measured.
Tiered structure
Section titled “Tiered structure”Most effective top-up bonus programs use tiers — higher percentage for larger top-ups:
| Top-up range | Bonus % | What it does |
|---|---|---|
| Baseline amount | 5% | Entry-level reward for any top-up |
| 2–3× baseline | 10–12% | Incentivises larger upfront commitment |
| 5× baseline and above | 18–22% | Maximises AOV for clients willing to commit |
Build your tiers from your average top-up amount (how to find it). Tier 1 threshold = ~1.3× average. Tier 2 = 2.5–3× average. Tier 3 = 5–6× average.
Configuring in IZI
Section titled “Configuring in IZI”Top-up bonus rules are configured in Settings → Bonuses → Rules.
For each tier, create a separate rule:
- Trigger: Balance top-up
- Condition: Minimum top-up amount (the tier threshold)
- Reward: Bonus percentage
- Validity: optional expiration window
- Priority: ensure higher tiers are evaluated first (or configure with mutual exclusivity)
When multiple rules could apply, IZI evaluates by priority — the highest-matching tier fires.
What the analytics show
Section titled “What the analytics show”Analytics → Bonuses displays:
| Metric | What it tells you |
|---|---|
| Total bonus accrued | How much loyalty credit you’ve issued |
| Total bonus spent | How much clients actually used |
| Spend / accrual ratio | Are clients returning to redeem? |
| Top-up distribution by tier | How often each tier is hit |
| ARPU before vs after | Revenue impact |
A spend/accrual ratio above 70% indicates healthy engagement. Below 50% suggests clients are accruing but not returning — investigate churn.
Spending limits
Section titled “Spending limits”Each tariff has a maximum bonus percentage — the maximum portion of a tariff’s cost that can be paid with bonus balance.
Example: tariff costs 200, max bonus % = 30. The client can pay at most 60 with bonus, the remaining 140 must come from IZI balance or cash.
Set this at 25–35% for gaming tariffs to ensure real money still flows per session.
Interaction with other bonus rules
Section titled “Interaction with other bonus rules”Top-up bonus coexists with other rules (birthday bonus, welcome bonus, session bonus). Clients accumulate from all rules. The spend limit per tariff is the control mechanism — it caps how much of any session can be paid with accumulated bonus.
See also
Section titled “See also”Frequently asked questions
What is a top-up bonus?
A top-up bonus is a loyalty rule that credits a percentage of the top-up amount as bonus balance when a client adds money to their IZI account. For example: top up 200, get 10 bonus to spend on the next visit.
How is it different from a discount?
A discount reduces the price of a session immediately. A top-up bonus credits future-use funds — the client has to come back to spend them. This drives return visits; a discount doesn't.
Does the bonus come out of my pocket?
The bonus is spent against future sessions — you give away bonus credit that the client redeems at a later visit. The economic question is whether the incremental revenue from return visits exceeds the bonus cost. The answer is usually yes when the bonus % is set at 5–15% and clients have non-zero churn.
What is a tiered top-up bonus?
Multiple rules with different bonus percentages at different top-up thresholds. Top up your baseline amount → 5% bonus. Top up 2–3× the baseline → 12% bonus. Top up 5× → 20% bonus. The client gets more bonus for committing more balance upfront.
Can I limit which clients get the bonus?
Yes. Bonus rules can be restricted by client group, minimum top-up amount, and time window. See bonus rule conditions.
Where do I see the analytics for the top-up bonus program?
In Analytics → Bonuses. You'll see total bonus accrued, total bonus spent, the spend-to-accrual ratio, and which rules generated the most activity.
What is a good bonus percentage to start with?
A common starting point: 5% on your average top-up amount, 10–12% at 2–3× the average, 18–20% at 5× the average. Start conservative and increase if the program isn't generating sufficient adoption.
Does the bonus expire?
Only if you configure an expiration period in the bonus rule. Without it, bonus accumulates indefinitely. Adding a 30-day validity creates urgency to return without frustrating regular clients.