Instagram content plan for a computer club

Instagram content plan for a computer club

Instagram brings clients who don’t know about your club yet. Reels with gameplay and geotags reach people in your area — even if they’ve never searched for “computer club.”

Four content pillars each week

1. Club life (2 times per week)

Photos of the floor, atmosphere, clients gaming (with consent). Behind-the-scenes Stories.

Caption template:

{One phrase describing the moment}

📍 {Club Name}, {address}
🎮 {Current promotion in one line}

#computerclub#{city} #gaming #{game visible in photo}

2. Promotions and prices (1 time per week)

Announcement of current promotion or reminder about standing offers.

Template:

💰 {Promotion Name}

{Promotion condition — 1–2 sentences}

Valid: {period}
Details — ask the admin or check the Telegram channel [link in bio]

#promotion #discount #computerclub

3. Tournaments and results (per event, minimum 2 per month)

Pre-tournament announcement + post-tournament results. Carousel with participant photos.

Announcement template:

🏆 {Game} Tournament — {date}

Prize pool: {amount or prize description}
Registration: {how to register}
Spots: {number}

DM us or visit the desk

4. Reels — gameplay and atmosphere (1 per week)

Short video 15–30 seconds: gameplay capture, player reaction, tournament victory moment.

Reels description template:

{Game name} at {Club Name} 🎮

{Address} | {Hours}
Link in bio

#{game} #club{city} #esports

Monthly publishing calendar

Week	Mon	Wed	Fri	Sun
1	Reels (atmosphere)	Current promo	Club life	Tournament announcement
2	Club life	Reels (gameplay)	Tournament results	Weekend promo
3	Reels (client)	Club life	Promotion	Next tournament announcement
4	Club life	Reels (winner)	Month recap	Month-start promo

Stories: daily minimum

5 minutes a day — one Story from your phone:

• Morning: today’s seat availability or daily special offer
• Evening: photo of a full floor or tournament moment

Stories don’t need editing — shoot it, add a poll or countdown sticker, publish.

Linking Instagram to Telegram

Mention the Telegram channel in every post via the Bio link. The formula: Instagram attracts → Telegram retains. A client found you through Reels → subscribed to Telegram → got a deposit bonus → became a regular.

Telegram channel setup — in the separate guide.