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Shared Loyalty Program for a Club Network in IZI

Published: · IZI Team

A shared loyalty program lets clients accumulate bonuses at any club in the network and spend them at any other. For the client — convenience. For the network owner — an incentive to visit different clubs under the same brand.

The client database in IZI lives at the organization level. That means:

  • One client account for the whole network
  • Bonus balance shared across all clubs in the organization
  • Client transaction history visible from any club

When an administrator at club A looks up a client — they see the full history across the network, including bonuses earned at club B.

Top-up bonus — clients receive bonus credits on their balance with each top-up above a threshold. In a network it works the same as in a single club, but:

  • Rules are configured once at the organization level
  • Applied to all clubs automatically
  • Clients see their combined bonus balance in the IZI mobile app regardless of which club they topped up at

How to configure the top-up bonus: Top-up Bonus — setup.

Campaigns (promotions, special offers) can be launched at the organization level — covering all clubs simultaneously. Or at the club level — for that club only.

Scenarios:

  • Network promotion: “Double bonuses on weekends” — active at all clubs simultaneously
  • Club promotion: discount on late-night tariffs at one specific club only

In the IZI mobile app, clients see:

  • Unified bonus balance (total across the network)
  • Transaction history with the club where each transaction occurred
  • List of network clubs on the map

In the organization’s bonuses report (Analytics → Bonuses Report), data is broken down by club:

MetricWhat it shows
Earned per clubWhere and how many bonuses were issued in the period
Spent per clubWhere and how many bonuses were redeemed
Cross-club flowsClients who earned at one club and spent at another

This helps identify which club drives accumulation vs. redemption. If club A accumulates more than it redeems — clients prefer to spend at club B. A signal to look at club A’s catalog or tariff range.

Frequently asked questions

Can bonuses earned at one club be spent at another in the network?

Yes. With the unified loyalty program enabled, a client's bonus balance is shared across the entire organization. Earn at club A, spend at club B — works automatically.

Can each club have its own bonus accrual rules?

Top-up bonus rules are configured at the organization level and apply to all clubs automatically. Club-specific rules are possible through campaigns at the club level.

Does a client need to register separately at each club in the network?

No. The client database is unified at the organization level. A client who registered at one club is already present across the whole network.

How do I see where clients spend their bonuses most?

In the organization's bonuses report, transactions are broken down by club — you can see where bonuses are earned and where they're spent per client.

Can I separate bonuses per club rather than keeping them unified?

With separate organizations per club — databases and bonuses are isolated. If all clubs are in one organization — bonus balance is shared and cannot be split per club.